Institutional Marketing Program Manager

Fisher Investments • Plano, TX

1d • Onsite

About The Position

The Institutional Marketing Program Manager manages and executes strategic initiatives supporting the Fisher Investments Institutional Group’s global sales and service efforts. The role involves creating and distributing complex marketing content across multiple platforms and using analytics and insights to improve marketing effectiveness. Reporting to the Institutional Marketing & Analytics VP, the manager collaborates with internal stakeholders to develop effective marketing plans and leads long-term initiatives to strengthen the group’s presence and maintain consistent messaging and branding across channels.

The role leads high-impact projects, coordinating plans, deadlines, responsibilities, and progress. It develops customized marketing strategies in collaboration with partners across FIIG and the firm, creates and curates external-platform content, analyzes engagement analytics, and manages content production and distribution across formats such as interactive graphics and videos. The manager also proactively audits and maintains the website and recommends updates to improve content quality and user experience. This is an in-office role, with potential eligibility for a hybrid work-from-home program based on role, tenure, and performance.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• At least 4 years of related industry experience.
• Ability to navigate ambiguity and adapt to shifting priorities, demands, and timelines.
• Experience creating and executing strategic marketing initiatives.
• Proactive communication, analytical, and problem-solving skills.
• Ability to work independently and in a team-oriented, collaborative environment.
• Ability to elicit cooperation from varied stakeholders, including senior management, internal clients, and other departments.
• Proficiency in MS Office and/or Adobe Creative Suite.

Responsibilities

• Lead high-impact projects annually, balancing multiple responsibilities and using project management skills to drive successful team- and group-wide outcomes.
• Oversee project planning, including meetings, deadlines, assigned responsibilities, and progress monitoring.
• Communicate with partners within FIIG and across the firm to develop customized marketing strategies based on regionalization and business-specific needs.
• Create engaging posts for external content platforms such as LinkedIn, curate content from internal and external channels, and suggest posts and trending market-topic ideas relevant to institutional investors.
• Compile and analyze analytics to inform content strategy and optimize engagement.
• Manage the production and distribution process for content series across multiple mediums, including interactive graphics and videos.
• Develop visually compelling content, including macro charts, animated charts, and videos.
• Maintain and audit the website and recommend and implement updates to improve content quality and user experience.

Benefits

• 100% paid medical, dental, and vision premiums for the employee and qualifying dependents.
• 50% 401(k) match, up to the IRS maximum.
• 20 days of PTO plus 10 paid holidays.
• Family Support programs, including 8 weeks of Paid Primary Caregiver Leave, $10,000 fertility, family-forming, and hormonal health assistance, and backup child, adult, and elder care.
• Potential eligibility for a hybrid work-from-home program, subject to role, tenure, and performance eligibility and program changes.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager