Institutional Marketing Program Manager

Fisher Investments • Tampa, FL

1d • Onsite

About The Position

The Institutional Marketing Program Manager manages and executes strategic initiatives supporting the Fisher Investments Institutional Group’s global sales and service efforts. The role includes creating and distributing complex marketing content across multiple platforms and using analytics and insights to improve marketing effectiveness. Reporting to the Institutional Marketing & Analytics VP, the position collaborates with internal stakeholders to develop marketing plans and leads longer-term initiatives to strengthen the group’s presence and ensure consistent messaging and branding across channels.

The manager leads high-impact projects, coordinates planning and deadlines, and monitors progress. The role also develops customized marketing strategies with partners across the firm, creates and curates external platform content, analyzes engagement data, manages content production and distribution across formats such as interactive graphics and video, and maintains and audits the website to improve content quality and user experience. This is an in-office role, with possible eligibility for a hybrid work-from-home program based on role, tenure, and performance. The program is subject to change.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• Four or more years of related industry experience.
• Ability to navigate ambiguity and adapt to changing priorities, demands, and timelines.
• Experience creating and executing strategic marketing initiatives.
• Proactive communication, analytical, and problem-solving skills.
• Ability to work independently and collaboratively in a team-oriented environment.
• Ability to elicit cooperation from senior management, internal clients, and other departments.
• Proficiency in MS Office and/or Adobe Creative Suite.

Responsibilities

• Lead high-impact projects annually, balancing multiple responsibilities and applying project management skills to achieve successful outcomes for the team and group.
• Oversee project planning meetings, set deadlines, assign responsibilities, and monitor progress.
• Communicate with partners within FIIG and across the firm to develop customized marketing strategies based on regional and business-specific needs.
• Create engaging posts for external content platforms such as LinkedIn, curate material from internal and external channels, suggest posts, and develop ideas related to trending topics relevant to institutional investors.
• Compile and analyze analytics to inform content strategy and optimize engagement.
• Manage the production and distribution of content series across multiple formats, including interactive graphics and videos.
• Develop visually compelling content, such as macro charts, animated charts, and videos.
• Proactively maintain and audit the website, recommending and implementing updates to improve content quality and user experience.

Benefits

• 100% paid medical, dental, and vision premiums for the employee and qualifying dependents.
• 50% 401(k) match, up to the IRS maximum.
• 20 days of paid time off and 10 paid holidays.
• Family support programs, including eight weeks of paid primary caregiver leave, $10,000 in fertility, family-forming, and hormonal health assistance, and backup child, adult, and elder care.
• Learning and development framework customized for each employee.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level