Institutional Marketing Program Manager

Fisher Investments • Tampa, FL

2d • Onsite

About The Position

The Institutional Marketing Program Manager manages and executes strategic initiatives supporting the Fisher Investments Institutional Group’s global sales and service efforts. The role involves creating and distributing complex marketing content across platforms and using analytics and insights to improve marketing efforts. Reporting to the Institutional Marketing & Analytics VP, the Program Manager collaborates with internal stakeholders to develop effective marketing plans and leads long-term initiatives to elevate the group’s presence and ensure consistent messaging and branding across channels.

This is an in-office role. Depending on role, tenure, and performance eligibility, the employee may have the opportunity to participate in the company’s hybrid work-from-home program, which is subject to change.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience.
• At least 4 years of related industry experience.
• Ability to navigate ambiguity and adapt to shifting priorities, demands, and timelines.
• Experience creating and executing strategic marketing initiatives.
• Proactive communication, analytical, and problem-solving skills.
• Experience working independently and in a collaborative, team-oriented environment.
• Ability to elicit cooperation from senior management, internal clients, and other departments.
• Proficiency in MS Office and/or Adobe Creative Suite.

Responsibilities

• Lead high-impact projects, managing multiple responsibilities and overseeing planning meetings, deadlines, assignments, and progress.
• Collaborate with partners within FIIG and across the firm to develop customized marketing strategies based on regional and business-specific needs.
• Create engaging posts for external content platforms such as LinkedIn, curate content, suggest posts, and generate ideas for trending market topics relevant to institutional investors.
• Compile and analyze analytics to inform content strategy and optimize engagement.
• Manage the production and distribution of content series across multiple mediums, including interactive graphics and videos.
• Develop visual content such as macro charts, animated charts, and videos.
• Proactively maintain and audit the website, recommending and implementing updates to improve content quality and user experience.

Benefits

• 100% paid medical, dental, and vision premiums for the employee and qualifying dependents.
• A 50% 401(k) match, up to the IRS maximum.
• 20 days of PTO and 10 paid holidays.
• Family support programs, including 8 weeks of paid primary caregiver leave, $10,000 in fertility, family-forming, and hormonal health assistance, and back-up child, adult, and elder care.
• Learning and development framework customized for each employee.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level