Institutional Marketing Program Manager

Fisher Investments • Plano, TX

2d • Onsite

About The Position

The Institutional Marketing Program Manager manages and executes strategic initiatives supporting the Fisher Investments Institutional Group’s global sales and service efforts. The role involves creating and distributing complex marketing content across platforms and using analytics and insights to improve marketing effectiveness. Reporting to the Institutional Marketing & Analytics VP, the Program Manager collaborates with internal stakeholders to develop effective marketing plans and leads long-term initiatives to strengthen the group’s presence and maintain consistent messaging and branding across channels.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience.
• At least 4 years of related industry experience.
• Ability to navigate ambiguity and adapt to changing priorities, demands, and timelines.
• Experience creating and executing strategic marketing initiatives.
• Proactive communication skills and developed analytical and problem-solving skills.
• Experience working independently and in a collaborative, team-oriented environment.
• Ability to elicit cooperation from senior management, internal clients, and other departments.
• Proficiency in MS Office and/or Adobe Creative Suite.

Responsibilities

• Lead high-impact projects, balancing multiple responsibilities and applying project management skills to achieve team and group-wide outcomes.
• Oversee project planning, including meetings, deadlines, responsibility assignments, and progress monitoring.
• Collaborate with FIIG partners and colleagues across the firm to develop customized marketing strategies for regional and business-specific needs.
• Create engaging posts for external content platforms such as LinkedIn, curate content from internal and external channels, suggest posts, and develop ideas around trending topics relevant to institutional investors.
• Compile and analyze analytics to inform content strategy and optimize engagement.
• Manage end-to-end production and distribution of content series across different mediums, including interactive graphics and videos.
• Develop visually compelling content such as macro charts, animated charts, and videos.
• Proactively maintain and audit the website and recommend and implement updates to improve content quality and user experience.

Benefits

• 100% paid medical, dental, and vision premiums for the employee and qualifying dependents.
• 50% 401(k) match, up to the IRS maximum.
• 20 days of PTO and 10 paid holidays.
• Family support programs, including 8 weeks of paid primary caregiver leave, $10,000 in fertility, family-forming, and hormonal health assistance, and backup child, adult, and elder care.
• Potential eligibility to participate in a hybrid work-from-home program, based on role, tenure, and performance; the program is subject to change.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level