Integrated Marketing Manager, Policy & Reputation (Contract)
About The Position
The OpenAI Brand & Reputation team builds positive perceptions of the company by making AI’s benefits and OpenAI’s contribution clear. It brings together positive-impact storytelling, community programs, and visible company action, and works with partners to expand opportunities for communities to learn and apply AI. The team develops campaigns around research breakthroughs, product improvements, and meaningful company progress, using audience insight and tangible outcomes to strengthen belief in OpenAI’s positive societal impact and favorability toward the company. OpenAI is seeking a hands-on Integrated Marketing Manager to develop and deliver campaigns across policy and reputation priorities, including data centers, jobs, and economic opportunity. The role translates complex issues into clear messaging and integrated plans for consumer, policy, and community audiences. The manager works with the policy and reputation marketing lead, internal partners, and agencies to deliver campaigns in specific markets and local communities. The role combines campaign strategy and judgment with strong execution, including understanding local issues, identifying audiences, and building plans that respond to their concerns. This is a six-month contract role with an anticipated start date of December 1. The listed work locations and arrangements are DC, SF, and remote.
Requirements
- 8+ years of experience in integrated marketing, public affairs, political or advocacy campaigns, or related work.
- 3+ years leading complex cross-channel campaigns.
- Experience with local or community-facing campaigns and understanding of how audiences differ across markets.
- Ability to turn complex or sensitive issues into clear, accurate, and relevant messaging.
- Ability to influence senior leaders and align teams around clear recommendations grounded in audience and performance insights.
- Strong creative judgment, experience managing senior agency relationships, and ability to give clear, actionable feedback.
- Experience delivering campaigns across channels such as TV, OOH, digital, social, performance media, direct mail, and events.
- Ability to make sound decisions with incomplete information and adapt quickly in fast-moving, high-scrutiny environments.
Nice To Haves
- Experience in technology policy, reputation marketing, legislative affairs, or a public affairs agency.
- Experience engaging consumer, policy, and institutional audiences.
- Familiarity with AI and public conversations surrounding its development and use.
- Experience with rapid-response communications or high-stakes launches.
Responsibilities
- Develop campaign strategies and briefs that connect audience insights, policy context, and clear objectives.
- Own integrated campaigns from creative development and media planning through launch, optimization, and evaluation.
- Adapt messaging and activation plans to local markets, communities, and stakeholders.
- Align Global Affairs, Communications, Social, Creative, media, Legal, Research, Product, and regional teams around paid, owned, and earned campaigns.
- Lead creative, media, and production agencies and local partners, owning briefs, scopes, budgets, timelines, and success criteria.
- Use research, polling, audience data, campaign results, and partner feedback to test, optimize, and improve outcomes.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
