Integrated Marketing Manager, Policy & Reputation (Contract)
About The Position
The OpenAI Brand & Reputation team builds positive perceptions of the company by making AI’s benefits and OpenAI’s contribution clear. The team combines positive-impact storytelling, community programs and visible company action. It tells real people’s stories, works with partners to expand opportunities for communities to learn and apply AI, and develops campaigns around research breakthroughs, product improvements and meaningful company progress on important issues. It uses audience insight and tangible outcomes to strengthen belief in OpenAI’s positive societal impact and favorability toward the company. The Integrated Marketing Manager will develop and deliver campaigns across policy and reputation priorities, including data centers, jobs and economic opportunity. The role translates complex issues into clear messaging and integrated plans for consumer, policy and community audiences, working with the policy and reputation marketing lead, internal partners and agencies to bring plans to life in specific markets and local communities. The role requires campaign judgment and strong execution, including understanding local issues, identifying audiences and building plans that respond to their concerns. It is a contract position with an anticipated six-month duration and a stated start date of December 1. The listed working arrangement is DC, SF, or remote.
Requirements
- 8+ years in integrated marketing, public affairs, political or advocacy campaigns, or related work.
- 3+ years leading complex cross-channel campaigns.
- Experience with local or community-facing campaigns and understanding of how audiences differ across markets.
- Ability to turn complex or sensitive issues into clear, accurate and relevant messaging.
- Ability to influence senior leaders and align teams around clear recommendations grounded in audience and performance insights.
- Strong creative judgment, experience managing senior agency relationships and ability to give clear, actionable feedback.
- Experience delivering campaigns across channels such as TV, OOH, digital, social, performance media, direct mail and events.
- Ability to make sound decisions with incomplete information and adapt quickly in fast-moving, high-scrutiny environments.
Nice To Haves
- Experience in technology policy, reputation marketing, legislative affairs or a public affairs agency.
- Experience engaging consumer, policy and institutional audiences.
- Familiarity with AI and the public conversations surrounding its development and use.
- Experience with rapid-response communications or high-stakes launches.
Responsibilities
- Develop campaign strategies and briefs that connect audience insights, policy context and clear objectives.
- Own integrated campaigns from creative development and media planning through launch, optimization and evaluation.
- Adapt messaging and activation plans to local markets, communities and stakeholders.
- Align Global Affairs, Communications, Social, Creative, media, Legal, Research, Product and regional teams around paid, owned and earned campaigns.
- Lead creative, media and production agencies and local partners, owning briefs, scopes, budgets, timelines and success criteria.
- Use research, polling, audience data, campaign results and partner feedback to test, optimize and improve outcomes.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
