Senior Integrated Marketing Manager, B2B Technology

Blend360•San Francisco, CA

3d•Remote

About The Position

Blend is seeking a Senior Integrated Marketing Manager, B2B Technology, to support its growth and expansion. Working alongside a product marketing team, this role leads execution of always-on thought leadership and awareness campaigns for early-stage technology solutions. The manager translates approved narratives into campaigns across owned and adjacent channels, helping increase industry awareness and category leadership. The role also calls for comfort experimenting with AI tools to accelerate workflows, personalize content at scale, and improve campaign efficiency. The position owns campaign delivery from planning through launch and optimization. It partners with product marketers, subject-matter experts, and cross-functional teams to ensure campaigns are timely, reach intended audiences, and generate measurable engagement. The role is a six-month consulting engagement with potential to extend, and is remote within the United States, with preference for Pacific Time.

Requirements

At least 8 years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field.
Proven experience executing multichannel awareness and thought leadership campaigns, especially across owned channels.
Strong background in marketing to enterprise-level audiences.
Excellent project management skills and ability to manage multiple campaigns, stakeholders, deadlines, and approval processes simultaneously.
Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email.
Experience in B2B technology categories where market education and awareness are more important than immediate demand capture.
Comfort experimenting with AI tools to accelerate workflows, scale content personalization, and improve campaign efficiency.

Nice To Haves

Background in financial services, payments, fintech, or another regulated industry.
Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products.
Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions.
Experience supporting global or regional campaign execution in a large organization.
Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation.

Responsibilities

Drive a steady program of thought leadership in emerging technology areas to elevate the client’s market position.
Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification.
Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches.
Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities.
Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch.
Repurpose existing content into channel-ready assets, including web modules, webinar programs, social series, email promotions, executive talking points, and podcast support materials.
Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, quality assurance, publishing, and post-launch optimization.
Manage campaign operations consistently across channels, regions, and stakeholder groups.
Track campaign performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency.