Senior Integrated Marketing Manager

Monroe Tractor•Henrietta, NY

About The Position

Monroe Tractor is a family-owned construction and agricultural heavy equipment dealer serving the northeastern United States. The Senior Integrated Marketing Manager leads the marketing department’s daily work and drives integrated campaign strategy, hands-on digital execution, and measurable program improvement. This player-coach role combines strategic planning, technical implementation, and supportive management of a small team, with the independence to identify opportunities, build and improve programs, and handle routine decisions without relying on the Director.

Requirements

At least 7 years of progressive, hands-on B2B marketing experience, including independently launched and improved integrated programs.
Strong working proficiency with HubSpot or comparable CRM and marketing automation tools, digital advertising, lifecycle and email campaigns, analytics, website optimization, and SEO.
Ability to delegate, foster employee development, and coordinate cross-functional teams.
Self-directed and practical, balancing strategic thinking, technical implementation, and supportive management in a small department.
Ability to explain real examples from opportunity through execution, results, and improvement, rather than only delegated vendor work.
Experience managing multiple projects concurrently and effectively.
Excellent oral communication and organizational skills.
Ability to communicate with diverse audiences.

Nice To Haves

Experience managing, leading, or supervising people is preferred.
Experience using Monday.com or other project management tools.

Responsibilities

Manage two direct reports by delegating tasks, coordinating workloads and deadlines, establishing effective briefs and road maps, developing employees, and creating clear ownership.
Work with branch managers, department heads, sales, recruiting, and executive leadership to identify opportunities, understand desired outcomes, develop programs, and connect marketing activity to business outcomes.
Collaboratively design channel strategies and personally build, launch, monitor, adjust, and report on digital campaigns in Google, Meta, and other appropriate platforms.
Direct creative and production support when needed.
Improve audience segmentation, targeted emails, automated nurture and drip campaigns, forms, and customer follow-up.
Collaborate with the Product Specialist Director on technical routing and system dependencies.
Improve landing pages, customer-facing content, site visibility, and conversion paths, incorporating answer-engine optimization alongside SEO.
Use HubSpot, Monday.com, and AI capabilities where useful to simplify processes, evaluate traditional and digital activity, define useful KPIs, and turn performance into recommendations.