Sr. Manager, Marketing Technology & Operations

Icertis•Reston, VA

About The Position

Icertis is hiring a seasoned professional to design, build, and optimize the technology stack, automations, integrations, and AI-powered workflows that support scalable business operations. The role owns the day-to-day administration, enablement, and maintenance of the marketing technology stack, centered around Marketo and Salesforce. It applies an AI-first approach, including tools such as Zapier, Azure services, and LLMs, to reduce manual work, strengthen processes, and scale execution in partnership with Marketing, Inside Sales, and Revenue Operations teams. The position supports priorities around AI-driven campaign orchestration and marketing technology and data operations. The role administers and optimizes marketing platforms and integrations, oversees lead lifecycle processes and data architectures, and evaluates technologies that support business objectives. It also documents and standardizes operating procedures, defines operational KPIs, and develops reliable workflows and reusable automation frameworks. AI tools and emerging technologies are used to address operational bottlenecks with appropriate privacy, accuracy, security, and governance safeguards. The position serves as a functional team lead and coordinator across Marketing Technology & Intelligence capabilities, including MarTech, Campaign Operations, Lead Management, and Database Management. It facilitates cross-functional prioritization and issue resolution and promotes consistent operating standards and best practices.

Requirements

At least 7 years of experience in Marketing Operations or Marketing Automation.
Deep hands-on Marketo administration experience, including program and channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, and MSI.
Salesforce experience.
MarTech administration experience across webinar and chat tools, including integration setup and troubleshooting.
Experience building and maintaining campaign processes from intake through build, quality assurance, launch, and measurement using task or work management tools such as Asana.
Experience administering lead lifecycle and scoring, with change documentation and disciplined testing.
Strong attention to data quality, governance, and documentation.
Comfort working across time zones.
An automation mindset and experience using Zapier or Make, plus familiarity with Azure services or LLMs; alternatively, evidence of a builder instinct through experimenting with AI tools, creating personal workflows or automations, or learning technical skills to solve a real problem.
High curiosity, comfort with ambiguity, and a bias for action.

Responsibilities

Administer, configure, and optimize marketing technology platforms, including marketing automation and CRM systems, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions.
Manage integrations such as Marketo-Salesforce, form capture, event and webinar tools, chat, and enrichment, with attention to data quality, synchronization health, and error handling.
Implement and optimize lead lifecycle processes from acquisition through sales handoff, including statuses, routing, deduplication, and compliance, in partnership with Sales, Revenue Operations, and SDRs.
Design scalable data architectures supporting lead management, customer lifecycle processes, governance, lead and account scoring, attribution, and reporting.
Evaluate, implement, and integrate technologies that support business objectives.
Document and standardize procedures for campaign build, quality assurance, launches, data hygiene, MarTech documentation, and reporting.
Define and track operational KPIs, such as time-to-launch, error rates, contact database, and lead flows, and drive continuous improvement.
Define standards, documentation, and operating procedures for systems, automations, integrations, and AI solutions.
Design and implement automated workflows that reduce manual effort across lead management, data enrichment, scoring, routing, reporting, and other operational processes.
Develop end-to-end process automations using low-code, no-code, and programmatic solutions.
Build reusable frameworks and automation templates that improve operational efficiency and scalability.
Monitor automation performance and optimize workflows for reliability and effectiveness.
Ensure compliance with security, privacy, and governance standards.
Automate repetitive workflows using Zapier or Make, Azure, and LLMs where applicable.
Use AI tools and workflows for quality assurance checklists and campaign operations, with safeguards for data privacy and accuracy.
Pilot, measure, and maintain automations and workflows for wider team use.
Identify opportunities to apply AI tools and emerging technologies to operational bottlenecks, experimenting and iterating as appropriate.
Act as a functional team lead and coordinator across MarTech, Campaign Operations, Lead Management, and Database Management.
Facilitate cross-functional prioritization and resolve operational dependencies.
Identify common process, data, and technology issues across teams and drive coordinated resolution.
Promote consistent operating standards, documentation, governance, and best practices across the function.

Benefits

Robust medical, dental, vision, and mental health benefits.
Employee Assistance Program (EAP).
Equity (RSUs) and shared ownership in the company.
Generous 401(k) match.
Flexible work environment.
Paid maternity and paternity leave.
Generous holiday and PTO program, including paid 4th of July week off.
Free professional and leadership coaching, including Coaching as a Service (CaaS).
Annual personal development allowance.
Seven paid volunteer days annually through 7 Days for Humanity.
Global and regional DEIB steering committees and employee resource groups.
Global DEIB training programs and guest speakers throughout the year.
Annual bonus target.