Marketing Operations, Sr. Manager

DataCore Software

16h

About The Position

The Marketing Operations, Sr. Manager runs the operating system behind DataCore’s revenue engine, owning the martech stack, data, routing, and reporting that connect marketing activity to pipeline and revenue in a channel-only go-to-market. The role is UK-based and works across EMEA and Americas time zones, partnering with revenue marketing, RevOps, sales, and channel teams. AI is used as a digital co-worker to automate enrichment, quality assurance, and reporting, with clear governance for when AI outputs require human review. The role owns the marketing technology stack and data foundation end to end, establishes shared funnel definitions and channel-aware attribution, and delivers dashboards and reporting for campaign, executive, and board-level decisions. It also leads campaign operations, routing to sellers and partners, ABM and intent-data operations, privacy and consent processes, and documentation and training. Success includes consolidating and integrating the stack, establishing trusted shared reporting, making partner-sourced and partner-influenced pipeline visible, and putting AI-assisted workflows into production.

Requirements

7+ years in marketing operations or revenue operations in B2B technology, with deep ownership of the martech stack and CRM.
AI-first problem-solving, with demonstrated hands-on use of AI as a digital co-worker to solve real problems; this is a core requirement.
Salesforce fluency at administrator-level, including campaigns, objects, flows, and reporting.
Hands-on ownership of a marketing automation platform such as Marketo or HubSpot.
Hands-on experience with a modern revenue stack beyond CRM and marketing automation, including ABM and intent, enrichment and data orchestration, routing, and conversational or web tools.
Strong SQL and BI fluency, such as Looker, Power BI, Tableau, or equivalent, with ability to build and maintain dashboards without relying on a data team.
Real experience building attribution models, including multi-touch or partner attribution.
Experience with a CDP or data warehouse layer such as Snowflake, BigQuery, or Segment.
Working knowledge of UK GDPR and EU GDPR and their implications for consent, data handling, and campaign operations.
UK-based, with regular overlap with US Eastern time.
Bachelor’s degree or equivalent practical experience.

Nice To Haves

Experience in a channel-led or partner-heavy go-to-market, including PRM integration and deal registration data flows.
Experience consolidating or migrating a martech stack.
Hands-on experience building AI agents or automations running in production, using tools such as Claude, ChatGPT, n8n, Workato, or Zapier.
Experience with revenue attribution platforms such as HockeyStack, Dreamdata, or Marketo Measure.
Background in infrastructure, storage, cloud, or data software.
Experience in a PE- or growth-equity-backed company, where reporting must withstand board and investor scrutiny.
Experience with tools such as 6sense or Demandbase, Clay or ZoomInfo, LeanData or equivalent, and Impartner, Allbound, or Salesforce PRM.

Responsibilities

Audit the martech stack and data flows, and deliver a consolidation and remediation plan.
Own the marketing technology stack end to end, including CRM, marketing automation, ABM and intent, enrichment, routing, attribution, web analytics, webinar and event platforms, and PRM integration.
Tie tools to funnel stages and measurable pipeline contribution; audit overlaps and manage vendor contracts and costs.
Own the marketing data foundation with Sales Ops, including field definitions, account and contact hierarchies, enrichment, deduplication, and the data model supporting reporting and AI workflows.
Define and maintain shared funnel stages and qualified pipeline definitions with Sales Ops and sales.
Own lead and account routing to DataCore sellers and registered partners, deal registration data flows, and the marketing-to-sales-engineering hand-off SLA.
Build a channel-aware attribution model that recognizes partner-sourced and partner-influenced pipeline, and maintain trust in it with Finance and sales leadership.
Build and maintain KPI dashboards and reporting, including weekly campaign and channel performance, monthly executive reporting, and quarterly board reporting on pipeline, coverage, CAC, and marketing’s revenue contribution.
Provide data inputs for growth forecasts and pipeline coverage models in collaboration with Revenue Marketing and Finance.
Own campaign operations, including campaign building, QA, launches, UTM conventions, campaign taxonomy, and tracking across channels and regions.
Operationalize ABM and intent data by maintaining the 6sense integration, account scoring, and buying-group data.
Build and govern AI workflows across the stack, including Clay enrichment and AI agents for QA and reporting, with rules for human review.
Own data privacy and consent across regions, including UK GDPR, EU GDPR, and CAN-SPAM, in partnership with legal.
Document the operations playbook, definitions, and SLAs, and train the team.
Partner with demand generation, ABM, field marketing, digital, and the GTM engineering team as the operational backbone for the marketing organization.
Work across EMEA and Americas time zones, with regular overlap with US Eastern time.