Sr Director, Marketing Operations
About The Position
Lead the execution engine behind Consumer growth, overseeing creative production, channel activation, lifecycle deployment, workflow optimization, and automation across consumer marketing channels. The Consumer team grows digital subscriptions and reader engagement across USA TODAY and the USA TODAY Network. This role leads creative production, copy, design, channel activation, and lifecycle deployment while improving how work gets done through simpler workflows, smarter automation, practical AI, and faster speed-to-market without sacrificing quality. The role partners with the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations, and roadmap planning. It establishes production standards, QA processes, service levels, and performance metrics, and leads change management as teams adopt new tools and workflows. Success is measured through speed, throughput, SLA adherence, accuracy, reduced manual effort, adoption of personalization and platform capabilities, stakeholder satisfaction, and production's contribution to performance marketing results.
Requirements
- 12+ years of experience in marketing operations or campaign production, including 5+ years leading multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization, trafficking, and creative production.
- Track record running high-volume, multichannel campaign execution for a subscription, media, ecommerce, or other direct-to-consumer business.
- Working knowledge of enterprise marketing automation platforms and how journeys, audience data, and personalization fit together.
- Hands-on experience bringing AI and automation into creative and production workflows, with quantifiable results.
- Experience building intake, workflow, QA, and SLA processes in project management tools such as Jira or Asana.
- Proven change leadership, including moving teams off legacy processes onto new tools and sustaining adoption.
- Sound judgment under deadline pressure and comfort being measured on output and business results.
- Bachelor's degree or equivalent experience.
- Applicants must be authorized to work in the applicable location.
Nice To Haves
- Digital subscription or news media experience.
- Salesforce Marketing Cloud certification.
- Experience with digital asset management, modular content, or dynamic creative optimization.
- Budget, agency, and vendor management experience.
Responsibilities
- Lead creative production, copywriting, design, and campaign execution for Acquisition, Engagement, Retention, Pricing, and Optimization initiatives.
- Run timely and accurate campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail, and emerging channels.
- Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations, and roadmap planning.
- Simplify workflows, retire obsolete legacy processes, and shorten the path from brief to launch.
- Apply AI and automation across production using dynamic content, reusable templates, modular creative, and scalable activation frameworks.
- Set production standards, QA processes, service levels, and performance metrics, and report against them.
- Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences.
- Lead change management as teams adopt new tools, workflows, and ways of working.
- Build, coach, and grow a high-performing team accountable for measurable business outcomes.
Benefits
- Variable incentive compensation may be applicable, depending on the role.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
