Director, Marketing Operations

Diversified • Atlanta, GA

4d • Remote

About The Position

The Director of Marketing Operations builds and scales the operational foundation supporting Diversified’s marketing organization and demand generation engine. The role oversees marketing technology, demand generation operations, analytics, reporting, project management, and process optimization. Working closely with Marketing, Sales, Revenue Operations, Finance, and IT, this leader develops scalable systems, measurable marketing performance, and operational excellence to accelerate pipeline growth and revenue impact. The position is virtual and U.S. remote.

The Director leads and develops a global team responsible for marketing operations, automation, analytics, reporting, and project management. The role also administers the marketing operations budget, supports financial planning and optimization, and evaluates technology investments that advance organizational growth and marketing effectiveness.

Success is measured by improved operational efficiency and scalability, stronger lead management and lifecycle performance, increased visibility into marketing’s pipeline and revenue contribution, effective adoption and optimization of marketing technology, stronger cross-functional alignment, and actionable insights for executive decision-making.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
• At least 7 years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles.
• Demonstrated experience managing marketing technology platforms and marketing automation systems.
• Strong analytical, reporting, and performance measurement capabilities.
• Experience leading cross-functional initiatives and operational transformation projects.
• Proven ability to build scalable processes, systems, and frameworks that support business growth.

Nice To Haves

• Deep expertise with HubSpot administration, automation, reporting, workflow development, and platform optimization.
• Experience integrating marketing automation platforms with CRM and sales technology ecosystems.
• Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution.
• Experience leading distributed or global teams.
• Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics.
• Experience working closely with sales organizations and revenue operations teams.
• Exceptional communication, stakeholder management, and organizational leadership skills.

Responsibilities

• Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem.
• Develop and maintain scalable marketing operations processes, workflows, and governance standards.
• Drive continuous improvement initiatives to enhance marketing effectiveness, efficiency, and scalability.
• Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes.
• Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities.
• Build operational frameworks supporting demand generation, account-based marketing, and revenue marketing programs.
• Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution.
• Establish marketing performance measurement frameworks, attribution models, dashboards, and executive reporting.
• Own website, campaign, and digital analytics across marketing channels.
• Develop KPI reporting and insights that enable data-driven decision-making.
• Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI.
• Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management.
• Foster a culture of operational excellence, accountability, collaboration, and continuous learning.
• Manage priorities, resources, and team performance to support business objectives.
• Administer the marketing operations budget and support financial planning, reconciliation, and optimization activities.
• Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals.
• Evaluate and recommend technology investments that support organizational growth and marketing effectiveness.

What This Job Offers

• Job Type: Full-time
• Career Level: Director