Sr. Marketing Operations Technologist

Merge•Chicago, NY

23h•Hybrid

About The Position

MERGE is a marketing and technology agency focused on health and wellness. The Sr. Marketing Operations Technologist leads and supports implementations of marketing automation solutions using Salesforce Marketing Cloud and other platforms in client-focused environments. The role collaborates with internal teams, agency leadership, partners, clients, and external stakeholders to configure marketing technology, deliver campaigns, and support scalable platform architecture. The position works closely with Marketing Operations Architects and Solutions Architects on platform governance, solution design, automation, data and audience management, quality assurance, and strategic roadmaps. It also involves evaluating AI-driven features and emerging marketing technology, identifying implementation risks, and creating clear technical documentation and presentations. The role offers an opportunity to deepen strategic design skills and develop toward an Architect-level position. The role prioritizes hybrid candidates near MERGE hubs, with U.S.-based remote candidates also considered. Team members may need to travel to a MERGE hub for meetings, gatherings, events, or other business needs. The stated salary range is $88,450–$120,750, depending on skills, experience, qualifications, location, and other relevant factors.

Requirements

5–7 years of experience in email marketing and HTML and CSS email coding.
At least 2 years of hands-on technical configuration experience in Salesforce Marketing Cloud or similar marketing automation platforms.
4–5 years of experience with ESP coding languages, SQL, and advanced email automation.
Active Salesforce Marketing Cloud Email Marketing Specialist certification or similar platform certification, or ability to obtain one within 3 months of hire.
Proficiency with AMPscript, Email Studio, Data Extensions, Journey Builder, and Automation Studio.
Proficiency with Adobe Photoshop, Figma, Dreamweaver or a similar coding tool, and animated GIFs.
Proven ability to assess technical requests and understand their impact on the wider ecosystem.
Proven success leading client-facing calls, guiding technical discussions, and keeping projects on track.
Excellent written and verbal communication skills, including the ability to explain complex technical concepts to technical and non-technical stakeholders.
U.S. work authorization that does not now or in the future require visa sponsorship.

Nice To Haves

Prior experience in an agency or internal consulting environment.
Hands-on familiarity with Zeta, Cordial, Braze, Klaviyo, Knak, or additional marketing automation platforms.
Bachelor’s degree preferred, or equivalent professional experience.

Responsibilities

Support platform governance and help implement scalable marketing technology architecture with Solutions Architects.
Configure client marketing automation solutions, including dynamic messages and landing pages, data configurations, segmentation, and scripting.
Conduct email and SMS seed-list sends; troubleshoot issues and assist with ESP problems; perform visual and functional quality assurance testing.
Partner with client leads on communications and provide technical expertise and deliverable updates.
Gather and document requirements based on client and project specifications.
Collaborate on the design, deployment, and maintenance of automated email execution processes, activities, and reporting.
Pull, load, create, and manipulate subscriber audiences in email platforms and third-party systems, working with Data Engineering and MOPs architects as needed.
Assist with evaluating and configuring AI-driven features in Salesforce Marketing Cloud and connected tools, including generative AI content authoring, journey design, automated QA testing, and conversational AI or chat agents.
Monitor platform releases, emerging marketing technology capabilities, and AI advancements; recommend stack enhancements, process improvements, and technical innovations.
Ensure campaigns meet performance targets, maintain quality, and align with the overarching strategy.
Provide data-backed platform insights to help Architects and leadership identify high-impact opportunities.
Validate that campaign, journey, and platform designs align with data capabilities and intended outcomes.
Proactively identify dependencies or data and orchestration gaps that could affect client delivery.
Develop presentations and technical design documents that clarify initiatives and gain stakeholder buy-in.