SR DIR, MARKETING OPERATIONS

Jack In The Box•San Diego, TX

1d•$170,000 - $250,000

About The Position

The Senior Director, Marketing Operations serves as a senior strategic partner to the CMO and leads the systems and operating practices that enable focused, disciplined, and accountable Marketing execution. The role establishes governance, operating rhythms, resources, budgets, agency models, workflows, and launch disciplines, partnering with the CMO and Marketing Leadership Team to prioritize opportunities and align teams and resources. It ensures programs are financially viable, operationally executable, and prepared for systemwide launch. The role leads Marketing planning and operations across the integrated calendar, initiative portfolio, budgets, agency and partner relationships, launch readiness, franchisee communications, and cross-functional governance. It connects Marketing with enterprise functions and corporate and franchise stakeholders, resolves dependencies and execution issues, and promotes transparency, accountability, and disciplined execution. The position also performs other related duties as assigned. The role requires a bachelor's degree in a related field and 12 or more years of progressive experience in relevant operations, portfolio, marketing, program, agency, consulting, or related disciplines. Restaurant, consumer products, retail, hospitality, or franchise industry experience is strongly preferred. The stated salary range is $170,000–$250,000 for an employee located at corporate headquarters; geographic pay differentials may apply for remote employees in other cities. The position may require approximately 20–25% travel as business needs require.

Requirements

Bachelor's degree in Marketing, Business Administration, Finance, Operations, Project Management, or a related field.
12 or more years of progressive experience in marketing operations, business operations, portfolio management, integrated marketing, program management, agency operations, consulting, or related disciplines.
Demonstrated experience building and leading operating systems across complex organizations, including portfolio and intake governance, capacity planning, budget management, agency operations, cross-functional workflows, and large-scale launch management.
Ability to communicate with clarity, brevity, confidence, and transparency at all organizational levels.
Demonstrated ability to build portfolio and intake governance and establish clear prioritization processes.
Strong experience managing complex cross-functional programs and launches with significant organizational dependencies.
Strong financial acumen and experience managing large Marketing budgets, forecasts, commitments, and investment trade-offs.
Experience managing agency scopes, budgets, contracts, staffing models, and commercial relationships.
Strong understanding of integrated Marketing workflows from planning and briefing through development, launch, execution, and measurement.
Ability to identify dependencies, risks, roadblocks, and unresolved decisions before they affect execution.
Executive presence and ability to influence senior leaders.
Ability to synthesize complex information into concise executive-level recommendations and decision points.
Project management, organizational, facilitation, and problem-solving capabilities.
Ability to create practical processes that improve speed and accountability without adding unnecessary bureaucracy.
Strong written and verbal communication skills.
Discretion and ability to manage sensitive and confidential information.
Proficiency with personal computers and Microsoft Office 365, including Word and Excel, as well as modern project, workflow, financial management, and collaboration platforms.
Integrity and ethical behavior.
Ability to communicate clearly in person and on the telephone and operate a computer keyboard.
Ability to travel approximately 20–25% of the time as business needs require.

Nice To Haves

MBA or advanced degree.
Experience in the Restaurant, Consumer Products, Retail, Hospitality, or Franchise industries.

Responsibilities

Translate Marketing priorities into organizational priorities, workstreams, milestones, owners, and operating plans.
Design a calendar of sales-driving programs, product launches, promotions, brand moments, value initiatives, and customer programs across paid, owned, earned, digital, restaurant, and franchise channels.
Establish and manage Marketing operating cadence, including leadership forums, business reviews, planning cycles, and decision-making forums.
Connect Marketing work across functions to reduce silos, duplication, conflicting priorities, and execution gaps.
Prepare CMO and Marketing Leadership Team reviews, framing decisions and ensuring leaders have necessary information.
Develop and manage the annual integrated Marketing calendar, translating business, brand, menu, value, customer, and growth priorities into a cohesive commercial plan.
Partner with Brand Marketing, Product Marketing, Culinary, Digital & Growth, Communications, Operations, and other functions to develop commercialized programs.
Integrate product innovation, promotions, value, brand programs, partnerships, cultural moments, loyalty, and digital initiatives into the Marketing calendar.
Own the integrated portfolio of Marketing initiatives supporting the approved calendar.
Evaluate proposed additions based on business impact, commercial potential, capacity, timing, dependencies, and existing commitments; maintain an integrated view of initiatives and priorities.
Lead Marketing budget operations and reporting with Finance and Marketing leaders, providing visibility into budgets, commitments, actuals, forecasts, and risks.
Coordinate annual budgeting, forecasting, and financial planning; monitor expenditures and flag significant variances and risks.
Lead the operating model and commercial management of Marketing agencies and external partnerships, addressing overlapping scope and effectiveness.
Manage agency scope and fees, commercial negotiations, and financial governance with Procurement, Finance, Legal, and Marketing leadership.
Establish agency operating practices, workflows, business reviews, and performance expectations.
Lead launch excellence for priority programs, campaigns, products, promotions, digital initiatives, and other major launches; establish milestones, readiness criteria, owners, dependencies, decision points, and escalation protocols.
Conduct readiness reviews, identify risks and gaps, drive resolution of cross-functional issues, and incorporate post-launch learnings into future processes.
Ensure Marketing content and materials for franchisee-facing communications are developed, sequenced, and operationally ready.
Establish processes, calendars, owners, and approval paths for Marketing communications to the franchise system; partner with Franchise and Field teams on activity visibility and readiness.
Serve as the operational connector between Marketing and enterprise functions, establishing governance forums and clarifying ownership and decision rights.
Surface dependencies and execution issues early, engage appropriate leaders to resolve them, and build relationships across corporate and franchise stakeholders while maintaining accountability.
Promote transparency, constructive challenge, accountability, and disciplined execution.
Perform other related duties, tasks, and responsibilities as required, assigned, and directed.