SR DIR, PAID MEDIA & PERFORMANCE MARKETING

Jack In The Box•San Diego, TX

2d•$180,000 - $260,000

About The Position

This role leads Jack in the Box’s paid media and performance marketing strategy, investment, execution, optimization, and measurement across the customer journey to build the brand, generate demand, and drive measurable customer and business outcomes. It partners with Brand Marketing, Digital & Growth, Social, PR, Creative, Marketing Insights & Analytics, and external media agency partners to deliver an integrated media approach. The role leads the Paid Media team and external media agencies, fostering experimentation, continuous optimization, accountability, and performance. The position leads annual and campaign-level paid media strategy, performance marketing capabilities, investment allocation, audience and market activation, and measurement. It connects brand-building and performance objectives across channels, works with internal teams to align paid media with owned channels and integrated communications, and manages agency, technology, and platform relationships. The role also develops and leads teams, advises senior leadership, and stewards media budgets and performance expectations.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Economics, Analytics, or a related field.
10+ years of progressive experience in media, performance marketing, digital marketing, media strategy, media investment, or related disciplines, including significant leadership responsibility.
Demonstrated experience leading both upper-funnel brand media and lower-funnel performance marketing and connecting media investment to customer actions and measurable business outcomes.
Experience managing significant media investments, agency relationships, cross-channel planning, digital and performance platforms, and complex integrated marketing programs.
Deep expertise in integrated media strategy, planning, buying, activation, and optimization.
Strong expertise in performance marketing and demand generation, including paid social, paid search, programmatic, digital video, and other conversion-oriented media.
Strong understanding of traditional and emerging media, including television, CTV/streaming, audio, out-of-home, social, digital, search, and programmatic channels.
Strong knowledge of audience strategy, first-party data activation, targeting, retargeting, segmentation, and customer acquisition.
Experience balancing brand-building and performance investments within an integrated media portfolio.
Strong understanding of marketing measurement, including incrementality, attribution, marketing mix modeling, testing, optimization, and ROI.
Ability to connect media metrics to customer and business outcomes rather than relying solely on platform delivery metrics.
Experience managing media agencies, platform partners, budgets, scopes, and performance expectations.
Strong analytical and financial acumen, including the ability to make clear investment recommendations and trade-offs.
Strong understanding of creative effectiveness and the relationship between creative, audience, channel, and context.
Ability to synthesize complex performance data into clear executive-level insights and actions.
Exceptional communication, presentation, negotiation, and leadership skills.
Strong organizational capabilities and ability to operate effectively in a fast-paced environment.
Proficient knowledge of personal computers and Microsoft Office 365, including Word and Excel, as well as modern media, performance marketing, analytics, and reporting platforms.
Ability to communicate clearly in person and on the telephone and operate a computer keyboard.
Demonstrates integrity and ethical behavior.

Nice To Haves

MBA or advanced degree preferred.
Experience within the Restaurant, Consumer Products, Retail, Hospitality, Ecommerce, or other high-frequency consumer categories strongly preferred.

Responsibilities

Lead annual and campaign-level paid media strategy across brand and performance marketing.
Translate marketing objectives, target audiences, commercial programs, and customer opportunities into integrated media and demand-generation plans.
Develop channel strategy and investment approaches across paid media channels, including television/video, streaming/CTV, audio, search, social, digital, programmatic, display, out-of-home, and emerging channels as appropriate.
Establish audience, market, channel, reach, frequency, investment, and performance principles for media planning, aligned with the Marketing calendar and commercial programs.
Connect paid media with brand, social, influencer, PR, partnerships, and creative into a cohesive communications plan.
Evaluate the media landscape and identify platforms, technologies, formats, partners, and opportunities to improve effectiveness.
Lead performance marketing to drive measurable customer actions and business results, including restaurant traffic, transactions, digital ordering, app activity, loyalty acquisition, offers, and other priority behaviors.
Establish audience, targeting, retargeting, optimization, and conversion strategies across performance channels.
Partner with Digital & Growth Marketing to connect paid media with owned channels, CRM, loyalty, app, web, and digital commerce initiatives.
Optimize campaigns continuously using performance signals.
Allocate and steward paid media investment across the Marketing calendar, recommending investment levels and allocation between brand-building and performance objectives.
Focus media investment on programs, audiences, markets, and channels with the greatest opportunity to drive results; reallocate resources based on performance and changing business needs.
Partner with Finance and Marketing Operations to manage media budgets, forecasts, commitments, and reconciliation.
Partner with Marketing Insights & Analytics and Digital & Growth teams to turn consumer and customer understanding into actionable media audiences.
Develop differentiated media approaches for acquisition, frequency, retention, win-back, and other priority customer opportunities.
Lead market-level media planning and investment strategies and identify opportunities for geographic, behavioral, contextual, and customer-level targeting.
Establish paid media objectives, KPIs, and measurement plans with Marketing Insights & Analytics.
Partner on marketing mix modeling, attribution, incrementality testing, campaign measurement, and ROI evaluation.
Develop regular media performance reporting, evaluate results across channels, audiences, markets, programs, creative, and platforms, and recommend actions.
Establish benchmarks and performance standards and translate campaign learnings into recommendations for future plans.
Lead day-to-day relationships with paid media agencies and other media, technology, and platform partners; set expectations for strategy, planning, buying, optimization, innovation, measurement, and business performance.
Partner with Marketing Operations on agency scopes, staffing models, budgets, fees, and commercial management.
Partner with Brand Marketing and Creative so media and creative strategies are developed together, incorporating audience, channel, platform, and performance insights into creative development.
Identify opportunities for channel-specific creative and collaborate with Social, Influencer, PR, Partnerships, and Brand Marketing to maximize communications impact.
Develop high-performing teams through coaching, accountability, and talent development.
Perform other related duties, tasks, and responsibilities as required, assigned, and directed.
Travel approximately 20–25% of the time as business needs require.