Marketing Specialist - Performance Media

Rally House

2d•$55,000 - $70,000•Onsite

About The Position

The Marketing Specialist - Performance Media creates and optimizes paid advertising campaigns across key digital platforms. The role focuses on executing data-driven strategies, testing creative assets, and analyzing performance metrics to maximize results. It supports the development, implementation, and continuous improvement of paid media campaigns to drive business growth and achieve marketing objectives.

Requirements

Bachelor’s degree in marketing, advertising, communications, or a related field.
2–3 years of experience managing or supporting paid media campaigns on Meta or Google platforms.
Experience using Meta Ads Manager and Google Ads.
Familiarity with performance marketing concepts, audience targeting, and conversion tracking.
Strong analytical and problem-solving skills.
Takes initiative and delivers results with a high degree of accuracy and attention to detail.
Ability to operate a computer, keyboard, mouse, and other standard office equipment.
Able to clearly view and read information on a computer screen.
Occasionally lift or move items up to 15 pounds.

Nice To Haves

Google Ads or Meta Blueprint certification.

Responsibilities

Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook and Instagram), to achieve performance targets.
Assist with setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics.
Track and adjust campaigns based on performance metrics to ensure effective use of the advertising budget.
Independently test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness.
Create and maintain performance reports and provide actionable insights to improve campaigns.
Work directly with marketing teams to establish objectives and goals for each campaign.