Performance Marketing Specialist

Whitecollars

22h

About The Position

My Little Home is a Saudi retail and e-commerce company that has operated in home textiles and accessories since 1997, specializing in premium bedding and bath linens. The Performance Marketing Specialist manages paid digital acquisition campaigns, initially focused on Google Ads and Meta Ads, with potential expansion into other channels as the business scales. This hands-on role combines paid media, data analysis, conversion optimization, creative testing, and e-commerce growth. The specialist also manages CRM campaign execution across Email and WhatsApp, collaborating with the e-commerce and creative teams to develop campaigns, segment audiences, analyze performance, and improve future activity.

Requirements

2–4+ years of hands-on performance-marketing experience.
Strong Google Ads and Meta Ads expertise.
Proven e-commerce advertising experience and a strong understanding of ROAS, CAC/CPA, and conversion funnels.
Experience with campaign optimization, budget management, and GA4 or equivalent analytics platforms.
Experience running Email and WhatsApp campaigns, including audience segmentation and performance analysis.
Strong understanding of conversion tracking, attribution, UTM tracking, audience segmentation, bidding strategies, and performance reporting.
Proficiency with Google Ads, Meta Ads Manager, GA4, Google Merchant Center, product-feed tools, and Google Sheets/Excel.

Nice To Haves

Experience in Saudi/GCC e-commerce, retail, or home, lifestyle, or fashion businesses.
Experience with Google Merchant Center, Performance Max, Demand Gen, and product-feed management.
Experience with Google Tag Manager and Meta Pixel/Conversions API.
Snapchat or TikTok advertising experience.
Experience with Looker Studio and Search Console.

Responsibilities

Manage Google Ads across search, Performance Max, shopping, brand/non-brand, and remarketing campaigns; optimize campaign structure, keywords, audiences, and bidding toward profitable growth.
Manage Facebook and Instagram prospecting, retargeting, and catalogue campaigns; test creatives and audiences and assess platform metrics against business outcomes.
Monitor spend, CPA/CAC, ROAS, and revenue against approved targets, and recommend when to scale, reduce, or reallocate spend.
Optimize bids, targeting, creatives, product feeds, landing pages, and campaign structures using statistically meaningful data.
Diagnose e-commerce funnel underperformance across media, creative, audience, product, pricing, website, and tracking factors.
Build scalable campaigns organized by brand/non-brand, category, intent, and funnel stage while avoiding unnecessary fragmentation.
Collaborate with the E-Commerce Specialist to maintain accurate product feeds and resolve Merchant Center issues.
Partner with the Art Director, AI Content Creator, Graphic Designer, and Social Media Specialist to test acquisition hooks, formats, offers, and messaging.
Work with the e-commerce team to improve landing-page message match, page speed, mobile user experience, and checkout flow.
Align CRM activity with paid media and sync audiences to ad platforms for retargeting, exclusions, and lookalike audience building.
Manage end-to-end Email and WhatsApp campaign execution, including campaign assets, target audiences, messaging, performance monitoring, and analysis.
Maintain measurement across Google Ads, Meta, GA4, and Google Tag Manager; resolve discrepancies and avoid over-reliance on a single dashboard.
Build and test audience segments for new customers, existing customers, and engagement stages using first-party data where available.
Plan paid-media activity for major commercial periods, including Ramadan, Eid, Saudi National Day, seasonal launches, and End-of-Year campaigns.
Monitor spend, ROAS, and anomalies daily; review metrics, trends, creative performance, and conversion optimization opportunities weekly.
Prepare regular reports on business results, channel and campaign performance, product and category revenue, creative performance, and full-funnel metrics, explaining results, causes, changes, and expectations.