Performance Marketing Specialist

Good Sportsman Marketing LLC•Irving, TX

1d•Onsite

About The Position

GSM Outdoors is seeking a Performance Marketing Specialist to join their Marketing & E-Commerce team. This role will focus on developing and executing paid media and performance marketing strategies to drive traffic, brand awareness, customer engagement, and revenue for GSM brands and websites. The ideal candidate is analytical, proficient with paid media platforms, and comfortable managing campaigns in a fast-paced, multi-brand e-commerce setting, with a primary focus on Google Ads and Microsoft Ads, while also optimizing the customer journey and maximizing marketing performance.

Requirements

Bachelor's degree in Business, Marketing, Commerce, or a related field OR at least 2 years of relevant performance marketing experience.
2+ years of hands-on experience managing Google Ads for e-commerce brands.
2+ years of experience working in a fast-paced e-commerce environment.
Hands-on experience managing Microsoft Ads, including campaign setup, optimization, bidding, and budget management.
Experience with Google Shopping and Performance Max campaigns.
Experience with Google Merchant Center and product feed optimization.
Strong understanding of performance marketing KPIs, including ROAS, CPA, CVR, AOV, LTV, Incrementality, and Margin.
Proficiency with Google Ads and Microsoft Ads.
Proficiency with GA4 and digital marketing reporting.
Working knowledge of Google Tag Manager, including conversion setup and troubleshooting.
Familiarity with Microsoft UET, conversion goals, and tracking troubleshooting.
Experience with Google Merchant Center.
Proficiency with Microsoft Office 365, particularly Excel, and Google Sheets.
Analytical skills to interpret performance data and turn insights into actionable recommendations.
Results-Oriented focus on achieving measurable improvements in traffic, conversions, revenue, and ROAS.
Detail-Oriented approach to campaign setup, budgets, targeting, tracking, and reporting.
Strategic Thinking ability to understand how paid media fits into broader marketing and e-commerce strategies.
Problem-Solving skills to proactively identify performance issues and develop solutions.
Organizational skills to manage multiple brands, campaigns, priorities, and deadlines.
Collaborative approach to working effectively with cross-functional teams.
Adaptability to work in a fast-paced environment with multiple brands and seasonal fluctuations.
Communication skills to clearly convey performance, insights, and recommendations to technical and non-technical stakeholders.

Nice To Haves

Experience with Microsoft Merchant Center.
Meta Ads Manager experience.
Experience working with multi-brand or seasonal e-commerce businesses.
Experience with product feed optimization, feed rules, and supplemental feeds.
Experience with Looker Studio or comparable reporting/visualization tools.
Experience in the hunting, fishing, shooting, sporting goods, or outdoor industry.
Experience managing paid media for multiple brands or e-commerce websites.
Experience working with seasonal product categories.
Experience with advanced product feed management and optimization.
Experience supporting integrated, multi-channel marketing strategies.

Responsibilities

Execute and manage paid media campaigns primarily across Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube) and Microsoft Ads (Search, Shopping).
Optimize campaigns daily and weekly to maximize ROAS through bid strategy, budget allocation, targeting, and creative testing.
Ensure campaigns align with brand objectives, promotional calendars, and marketing strategies.
Monitor campaign delivery, pacing, budgets, and performance against goals.
Proactively identify and resolve campaign performance issues.
Support or collaborate on Meta (Facebook/Instagram) campaigns, including audience strategy and cross-channel testing.
Own keyword and search query strategies across Google Ads and Microsoft Ads, including research, campaign buildout, match-type management, and negative keyword development.
Manage and optimize Google Merchant Center and Microsoft Merchant Center product feeds in partnership with E-Commerce and Creative teams, ensuring accurate product data, promotions, and pricing.
Collaborate with internal teams to resolve product feed issues and improve feed performance.
Develop high-level paid search strategies across brands and product categories.
Lead the development of paid search ad copy, extensions/assets, creative concepts, and landing page recommendations.
Partner with Creative, Merchandising, Web, and E-Commerce teams to ensure campaign and site experience alignment.
Recommend website and funnel enhancements to improve conversion rates and product sell-through.
Use performance data to identify opportunities to improve the customer journey and campaign effectiveness.
Ensure accurate conversion tracking and performance measurement across marketing platforms.
Collaborate on GA4, Google Tag Manager, Microsoft UET, enhanced conversions, and attribution best practices.
Monitor and analyze campaign performance, trends, competitor activity, category dynamics, and seasonality.
Build and maintain weekly and monthly performance reports using GA4, Google Ads, Microsoft Ads, Looker Studio, and internal dashboards.
Translate performance data into clear insights, recommendations, and next steps.
Identify trends and opportunities to improve marketing efficiency, revenue, and return on investment.
Partner with Creative, Merchandising, Web, Email, Planning, E-Commerce, and other Paid Media teams to coordinate campaigns and promotions.
Collaborate with internal and external stakeholders to ensure accurate and timely campaign launches.
Share performance insights and cross-channel learnings with broader Marketing and E-Commerce teams.
Support special projects and other performance marketing initiatives as needed.