Sr. Associate Marketing Manager, Paid Media

Polaris Inc.•Plymouth, MN

7d•$69,000 - $91,000•Hybrid

About The Position

At Polaris Inc., the Senior Associate Marketing Manager, Paid Media leads the development and execution of media strategies that drive brand growth, customer engagement, and retail performance. The role works across Polaris teams and external agency partners to activate multichannel campaigns across paid search, display, social, programmatic video, email, SMS, and direct mail. It translates business objectives into integrated media recommendations and ensures investments are accurately executed, optimized, and measured against defined objectives. The role owns media strategy and measurement across multiple campaigns and stages of the customer lifecycle. The position also leads campaign analytics and reporting, develops tactical campaign designs and measurement plans, and partners with agency, cross-functional, and analytics teams on campaign setup, testing, audiences, asset trafficking, and tag management. It monitors media trends, new capabilities, and emerging opportunities to improve performance.

Requirements

Four-year degree in marketing, business, or a related field.
At least five years of experience in media strategy, digital marketing, or a related field.
Experience implementing paid search, display, social, and video campaigns from start to finish.
Intermediate to advanced experience with personalization and data-driven dynamic content, including delivering different content to different audiences.
Experience with customer data platforms, demand-side platforms, data management platforms, supply-side platforms, third-party data, pixels, and ad servers.
Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.
Ability to use critical and strategic thinking across varied marketing use cases and identify forward-looking media activation opportunities.
Ability to navigate ambiguity, define work direction, and self-manage timelines and deliverables based on agreed-upon priorities.
Ability to lead internal and external meetings and clearly articulate solutions that support business goals.
Strong communication, interpersonal, organizational, time-management, and attention-to-detail skills.
Familiarity with customer acquisition goals and a demonstrated interest in powersports, its customers, and the supporting lifestyle.
Former employees must be eligible for rehire; current employees must be in good standing.
This position is not eligible for sponsorship.

Nice To Haves

Experience with Google and Meta is strongly preferred.

Responsibilities

Lead development and execution of integrated media strategies aligned with business objectives, product priorities, and customer needs.
Manage day-to-day campaign execution across multiple platforms and provide optimization recommendations to the media agency.
Lead cross-channel reporting and analytics, deriving insights and actionable recommendations from campaign tests and performance results.
Present campaign findings and recommendations to leadership and peers to support continuous improvement in channel performance.
Develop tactical campaign designs and measurement plans to maximize customer engagement, campaign insights, and marketing key performance indicators.
Partner with the media agency, cross-functional teams, and marketing analytics teams on campaign setup, testing, audience structures, asset trafficking, and tag management.
Ensure campaign investments are accurately executed, optimized for performance, and measured against business objectives.
Monitor media trends, new capabilities, and emerging opportunities to strengthen media performance.