Paid Media Manager

Axon•Scottsdale, AZ

2d•Hybrid

About The Position

Axon is seeking a data-driven Paid Media Manager to lead end-to-end strategy, execution, and continuous optimization across paid digital channels. The role owns Axon’s targeted paid advertising strategy, annual media plan, channel mix, audience strategy, and testing roadmap, and presents campaign results and recommendations to stakeholders and leadership. The manager will connect paid media platforms to CRM, marketing automation, and analytics systems for accurate ROI, attribution, and conversion tracking, and turn performance data into actionable growth recommendations. The position partners with Product Marketing, Growth Marketing, Creative, Web, Marketing Operations, and global and localization teams to deliver aligned campaigns for specialized audiences and international markets. It also crafts conversion-focused advertising copy, collaborates on ad creative and landing pages, and helps optimize conversion rates. The role is based in Axon’s Scottsdale, Boston, or Seattle office on a hybrid schedule: remote on Mondays and in the office Tuesday through Friday. It reports to the Head of Digital Marketing and has no direct reports.

Requirements

7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with working knowledge of SEO and how it complements paid search.
Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager.
Experience with additional paid channels such as programmatic, paid social, or ABM platforms.
Experience integrating advertising channels with marketing automation platforms, CRM, and analytics reporting tools.
Strong analytical capabilities and a proven ability to translate complex datasets into actionable growth insights.
Proactive, curious, solution-oriented, and highly collaborative mindset, with exceptional attention to detail and campaign pacing skills.
Strong copywriting skills and experience crafting high-performing, conversion-focused ad and landing page copy.

Responsibilities

Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time ROI, attribution, and conversion tracking.
Report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders.
Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
Align paid programs with broader product and growth marketing initiatives and paid and organic search strategies.
Partner with global and localization teams to extend paid campaigns into international markets and adapt strategies and messaging for regional audiences and privacy requirements.
Craft conversion-focused copy and collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
Stay current with digital marketing trends, algorithm updates, and emerging ad technology to continuously refine strategies.