Paid Media Manager

Axon•Boston, MA

2d•Hybrid

About The Position

Axon is seeking a highly motivated, data-driven Paid Media Manager to own and elevate targeted paid advertising strategies. The role leads end-to-end strategy, execution, and continuous optimization across paid digital channels. It combines analytical oversight with persuasive, conversion-focused copywriting, and includes integrating paid media channels with reporting tools for transparent, real-time ROI tracking. The Paid Media Manager works closely with Product Marketing, Growth Marketing, Creative, Web, Marketing Ops, and global and localization teams to create aligned, performance-driven campaigns for specialized audiences and international markets. The position is based in Axon’s Scottsdale, Boston, or Seattle office and follows a hybrid schedule: remote on Mondays and in office Tuesday through Friday. It reports to the Head of Digital Marketing and has no direct reports.

Requirements

7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with working knowledge of SEO and how it complements paid media.
Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager.
Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
Strong analytical capabilities and a proven ability to translate complex datasets into actionable growth insights.
Proactive, curious, solution-oriented, and highly collaborative mindset, with exceptional attention to detail and campaign pacing skills.
Strong copywriting skills and experience crafting high-performing, conversion-focused ad and landing page copy.

Nice To Haves

Experience with additional paid channels such as programmatic, paid social, or ABM platforms.

Responsibilities

Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
Connect ad platforms with CRM, marketing automation, and analytics tools to support accurate, real-time tracking of ROI, attribution, and conversions.
Report on performance and provide clear strategic recommendations and A/B testing opportunities to stakeholders.
Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
Align paid programs with broader product and growth marketing initiatives and paid and organic search strategies.
Partner with global and localization teams to extend paid campaigns into international markets and adapt strategy and messaging for regional audiences and privacy requirements.
Write copy that drives conversions and collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
Stay up to date with digital marketing trends, algorithm updates, and emerging ad technology to continuously refine strategies.