Paid Media Manager

Axon•Seattle, WA

2d•$107,812 - $172,500•Hybrid

About The Position

Axon is seeking a data-driven Paid Media Manager to lead the strategy, execution, and ongoing optimization of targeted paid advertising across digital channels. The role owns the annual paid media plan, audience strategy, channel mix, and testing roadmap, and turns campaign analytics into recommendations and growth opportunities. It also involves writing conversion-focused ad copy and connecting advertising platforms with reporting tools to enable accurate, timely ROI tracking. The manager collaborates with Product Marketing, Growth Marketing, Creative, Web, Marketing Operations, and global and localization teams to deliver aligned campaigns for specialized and international audiences. The position is based in the Scottsdale, Boston, or Seattle office on a hybrid schedule: remote on Mondays and in the office Tuesday through Friday. It reports to the Head of Digital Marketing and has no direct reports.

Requirements

At least 7 years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with working knowledge of SEO and how it complements paid search.
Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager.
Experience with additional paid channels such as programmatic, paid social, or ABM platforms.
Experience integrating advertising channels with marketing automation platforms, CRM, and analytics reporting tools.
Strong analytical capabilities and the ability to translate complex datasets into actionable growth insights.
Proactive, curious, solution-oriented, and collaborative approach, with exceptional attention to detail and campaign pacing skills.
Strong copywriting skills and experience creating high-performing, conversion-focused ad and landing page copy.

Responsibilities

Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap; present results, insights, and recommendations to stakeholders and leadership.
Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
Connect ad platforms with CRM, marketing automation, and analytics tools for accurate, real-time tracking of ROI, attribution, and conversions.
Report campaign performance and provide clear strategic recommendations and A/B testing opportunities to stakeholders.
Monitor spend, pacing, and performance metrics; make data-driven adjustments and bid updates to maximize efficiency.
Reach niche audiences while following compliance, brand, and platform policy requirements.
Align paid programs with product and growth marketing initiatives and paid and organic search strategies.
Partner with global and localization teams to extend campaigns into international markets and adapt strategy and messaging for regional audiences and privacy requirements.
Write conversion-focused copy and collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
Stay current with digital marketing trends, algorithm updates, and emerging advertising technology to refine strategies.