Sr. Marketing Operations Technologist

MERGE•St. Louis, MO

1d•$88,450 - $120,750•Hybrid

About The Position

At MERGE, a marketing and technology agency focused on health and wellness, the Sr. Marketing Operations Technologist leads implementations of marketing automation solutions using Salesforce Marketing Cloud and other technology platforms in client marketing environments. The role collaborates with internal peers, leadership, partners, external stakeholders, client leads, Solutions Architects, Data Engineering, and MOPs Architects. The technologist configures marketing automation solutions, including dynamic messages and landing pages, data configuration, segmentation, and scripting. The role supports platform governance and scalable architecture, campaign execution, automated email processes, audience management, reporting, quality assurance, and client communications. It also assists with evaluating and configuring AI-driven capabilities and monitors platform releases and emerging marketing technology to recommend improvements. The role contributes to strategic and technical deliverables by documenting requirements, providing data-backed insights, validating campaign and platform designs against data capabilities and intended outcomes, identifying implementation risks, and preparing presentations and technical design documents. The position offers an opportunity to develop strategic design skills with a pathway toward an Architect-level role. MERGE prioritizes hybrid candidates near Atlanta, Boston, Chicago, Denver, Kansas City, and Raleigh, while also considering candidates near other hubs and U.S.-based remote candidates. Hybrid is the default approach, and in-person expectations vary by team and business needs. Travel to a MERGE hub may be required for meetings, gatherings, events, or other business needs.

Requirements

5–7 years of experience in email marketing and HTML and CSS email coding.
At least 2 years of hands-on technical configuration experience in Salesforce Marketing Cloud or similar marketing automation platforms.
4–5 years of experience with ESP coding languages, SQL, and advanced email automation.
Active Salesforce Marketing Cloud Email Marketing Specialist certification or similar platform certification, or ability to obtain certification within 3 months of hire.
Proven ability to assess technical requests and understand their impact on the wider ecosystem.
Proven success leading client-facing calls, guiding technical discussions, and keeping projects on track.
Excellent written and verbal communication skills, including the ability to explain complex technical concepts to technical and non-technical stakeholders.
Proficiency with AMPscript, Email Studio, Data Extensions, Journey Builder, Automation Studio, Adobe Photoshop, Figma, Dreamweaver or similar coding tools, and animated GIFs.
Bachelor’s degree or equivalent professional experience.
Applicants for U.S. employment must have work authorization that does not now or in the future require visa sponsorship.

Nice To Haves

Prior experience in an agency or internal consulting environment.
Hands-on familiarity with SFMC, Zeta, Cordial, Braze, Klaviyo, Knak, or additional marketing automation platforms.
Bachelor’s degree preferred.

Responsibilities

Support platform governance and help implement scalable marketing technology architecture with Solutions Architects.
Configure client marketing automation solutions, including dynamic messages and landing pages, data configuration, segmentation, and scripting.
Conduct seed-list sends for email and SMS, troubleshoot issues, assist with ESP problems, and perform visual and functional quality assurance testing.
Partner with client leads on communications and provide technical expertise and deliverable updates.
Gather and document requirements based on client and project specifications.
Collaborate on the design, deployment, and maintenance of automated email execution processes, activities, and reporting.
Pull, load, create, and manipulate subscriber audiences across email platforms and third-party systems, with support from Data Engineering and MOPs architects as needed.
Assist in evaluating and configuring AI-driven features in Salesforce Marketing Cloud and connected tools, such as generative AI content authoring, journey design, automated QA testing, and conversational AI or chat agents.
Monitor platform release cycles, emerging marketing technology, and AI advancements; recommend stack enhancements, process improvements, and technical innovations.
Ensure campaigns meet performance targets, maintain quality, and align with overarching strategy.
Provide platform-based, data-backed insights to help Architects and leadership identify high-impact opportunities.
Ensure campaign, journey, and platform designs align with data capabilities and intended outcomes.
Identify dependencies or data and orchestration gaps that could hinder client delivery.
Develop presentations and technical design documents that clarify initiatives and gain stakeholder buy-in.