Sr. Manager, Marketing Technology & Operations

Icertis•Reston, VA

8h•$155,000 - $180,000

About The Position

The Sr. Manager, Marketing Technology & Operations will design, build, and optimize the technology stack, automations, integrations, and AI-powered workflows that support scalable business operations. The role owns day-to-day administration, enablement, and maintenance of the marketing technology stack, centered on Marketo and Salesforce, and partners with Marketing, Inside Sales, and Revenue Operations teams to reduce manual work, strengthen processes, and scale execution. The position supports priorities in AI-driven campaign orchestration, marketing technology, and data operations. The role administers and optimizes marketing platforms and integrations, develops scalable data architectures and lead lifecycle processes, and evaluates technologies in support of business objectives. It also establishes standard operating procedures, performance metrics, governance, and reusable automation frameworks, while monitoring and improving workflow reliability. Using tools such as Zapier/Make, Azure services, and large language models where appropriate, the role experiments with AI-enabled solutions under privacy and accuracy guardrails. The position serves as a functional team lead and coordinator across Marketing Technology & Intelligence capabilities, including MarTech, Campaign Operations, Lead Management, and Database Management. It facilitates cross-functional prioritization, resolves dependencies, and promotes consistent operating standards, documentation, governance, and best practices.

Requirements

At least 7 years of experience in Marketing Operations or Marketing Automation.
Deep hands-on Marketo administration experience, including program and channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, and MSI.
Salesforce experience.
Marketing technology administration experience across webinar and chat tools, including integration setup and troubleshooting.
Experience building and maintaining campaign processes from intake through build, quality assurance, launch, and measurement, using task or work management tools such as Asana.
Experience administering lead lifecycle and scoring, with change documentation and disciplined testing.
Meticulous attention to data quality, governance, and documentation.
Comfort working across time zones.
Demonstrated automation mindset using Zapier/Make and familiarity with Azure services or LLMs, or evidence of a builder instinct through experimenting with AI tools, creating workflows or automations, or independently learning technical skills to solve a real problem.
High curiosity, comfort with ambiguity, and a bias for action.

Responsibilities

Administer, configure, and optimize marketing technology platforms, including marketing automation and CRM systems, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions.
Manage integrations such as Marketo-Salesforce, form capture, event and webinar, chat, and enrichment integrations, monitoring data quality, synchronization health, and error handling.
Implement and optimize lead lifecycle processes from acquisition through sales handoff, including statuses, routing, deduplication, and compliance, in partnership with Sales, Revenue Operations, and SDRs.
Design scalable data architectures for lead management, customer lifecycle processes, data governance, lead and account scoring, attribution, and reporting.
Evaluate, implement, and integrate technologies to support business objectives.
Document and standardize procedures for campaign build, quality assurance, launches, data hygiene, MarTech documentation, and reporting.
Instrument operational KPIs, including time-to-launch, error rates, contact database measures, and lead flows, and drive continuous improvement.
Define standards, documentation, and operating procedures for systems, automations, integrations, and AI solutions.
Design and implement automated workflows for lead management, data enrichment, scoring, routing, reporting, and other operational processes.
Develop end-to-end automations using low-code, no-code, and programmatic solutions, and build reusable frameworks and templates to improve efficiency and scalability.
Monitor automation performance and optimize workflows for reliability and effectiveness.
Ensure compliance with security, privacy, and governance standards.
Automate repetitive workflows using Zapier/Make, Azure, and LLMs where applicable.
Use AI tools and workflows for quality-assurance checklists and campaign operations, with safeguards for data privacy and accuracy.
Pilot, measure, and maintain automations and workflows for use across the team.
Identify operational bottlenecks that could be addressed with AI and emerging technologies, and experiment and iterate on potential solutions.
Act as a functional team lead and coordinator across Marketing Technology & Intelligence capabilities, including MarTech, Campaign Operations, Lead Management, and Database Management.
Facilitate cross-functional prioritization and resolve operational dependencies.
Identify shared process, data, and technology issues across teams and drive coordinated resolution.
Promote consistent operating standards, documentation, governance, and best practices across the function.