Marketing Manager, Digital Content

Gibson Homewares • Commerce, CA

1d • Onsite

About The Position

Gibson Homewares is seeking a hands-on Marketing Manager, Digital Content to shape how its products look and how their stories are told online. The role directs photography, creates and edits content with AI tools, develops visual brand guidelines, guides brand presence on TikTok and ShopMy, and manages content for online marketplaces. It also owns the company’s on-pack QR code and product registration program, a direct customer touchpoint. The role calls for strong visual judgment, storytelling skills, organization across multiple brands, and an analytical approach to improving conversion and customer engagement.

Gibson Homewares is a family-owned designer, manufacturer, and importer of kitchenware, tabletop, cookware, and kitchen electrics, based in Commerce, California. Its portfolio includes more than 10 brands, including Gibson Home, Gibson Elite, and Bloomhouse, as well as licensed brands. Products are sold through major retailers, Amazon and other online marketplaces, company websites, and export partners in more than 40 countries.

The position is in office in Commerce, California, Monday through Friday.

Requirements

• At least 4 years of experience in content, creative, or ecommerce marketing, ideally for consumer products.
• Hands-on experience creating and editing images with AI tools.
• A strong eye for imagery and design, paired with a marketing storyteller’s mindset.
• Comfort tracking results and using data to decide what to do next.
• Strong organization across multiple brands and projects at once.

Nice To Haves

• Housewares or home goods experience.
• Experience running creator or affiliate programs on platforms such as ShopMy and TikTok Shop.
• Experience with product registration or QR code platforms, specifically Brij.
• Photoshop, Adobe Creative Suite, or Canva skills.

Responsibilities

• Organize photo projects and help direct the photo studio on how to showcase each product’s features and benefits.
• Create and edit product images using AI tools.
• Create and update visual brand guidelines for each brand to guide the studio and graphics team.
• Guide how the brands tell their stories on TikTok and ShopMy, providing direction to creators, affiliates, and agencies.
• Own Amazon A+ content, including creative direction with the studio and graphics team and building and publishing content in Amazon.
• Fully manage the on-pack QR code and product registration program, setting up every item and coordinating with packaging and purchasing.
• Track product registration and engagement results and continuously optimize the program.
• Use performance data to improve customer touchpoints and growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed