Marketing Manager, Digital Content

Gibson Homewares • Commerce, CA

1d • Onsite

About The Position

Gibson Homewares is seeking a hands-on Marketing Manager, Digital Content to shape how its products look and how their stories are told online. The role directs photography, creates and edits content using AI tools, develops visual brand guidelines, guides brand presence on TikTok and ShopMy, and owns Amazon A+ content. It also manages the company’s on-pack QR code and product registration program, a direct customer touchpoint.

The position calls for strong visual judgment, a storyteller’s instinct for customer engagement and purchasing, organization across multiple brands, and an analytical approach to improving conversion and engagement. The role is based in Commerce, California, in the office Monday through Friday.

Requirements

• At least 4 years of experience in content, creative, or ecommerce marketing, ideally for consumer products.
• Hands-on experience creating and editing images with AI tools.
• Strong eye for imagery and design, paired with a marketing storyteller’s mindset.
• Comfort tracking results and using data to decide what to do next.
• Highly organized across many brands and projects at once.

Nice To Haves

• Housewares or home goods experience.
• Experience running creator or affiliate programs on platforms such as ShopMy and TikTok Shop.
• Experience with product registration or QR code platforms, specifically Brij.
• Photoshop, Adobe Creative Suite, or Canva skills.

Responsibilities

• Organize photo projects and help direct the photo studio to capture product features and benefits.
• Create and edit product images using AI tools.
• Build and update visual brand guidelines for each brand for the studio and graphics team.
• Guide how brands tell their stories on TikTok and ShopMy, providing direction to creators, affiliates, and agencies.
• Own Amazon A+ content, including creative direction with the studio and graphics team and building and publishing content on Amazon.
• Manage the on-pack QR code and product registration program, setting up every item and coordinating with packaging and purchasing.
• Track registration and engagement results and continuously optimize the program.
• Use performance data to improve customer touchpoints and growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed