Marketing & Digital Content Specialist

Pinehaven Enterprises Inc • Latham, NY

3h • $26 - $32

About The Position

Sunrise Management & Consulting and Property Gauge are seeking a creative, organized, and proactive Marketing & Digital Content Specialist to support marketing and communications initiatives across both organizations. The role combines digital marketing, social media management, online reputation management, and event coordination to strengthen brand visibility, engage residents and customers, and support business growth.

The specialist will maintain the online presence of multiple apartment communities and support marketing for a growing property technology startup. Work includes creating and managing social media content, updating property listing platforms, responding to online reviews and messages, and coordinating marketing initiatives and industry events. The successful candidate will be comfortable managing multiple brands and projects in a collaborative environment, contributing to real estate marketing and technology-driven innovation in property management.

The position offers $26–$32 per hour, along with a 401(k) with match, medical, dental, and vision insurance, paid time off, paid company holidays, and a referral program. Applications are accepted until Friday, June 5, 2026.

Requirements

• 3–5+ years of experience in marketing, social media management, communications, or a related field.
• Demonstrated experience managing multiple social media accounts or brands simultaneously.
• Strong written communication skills and experience responding professionally to online reviews, comments, and customer inquiries.
• Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
• Proficiency with social media management and design tools such as Canva, Hootsuite, Buffer, or similar tools.
• Experience coordinating marketing campaigns, events, or promotional initiatives.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience using digital marketing analytics and engagement metrics to inform content strategy.
• Comfort working collaboratively while supporting multiple business units or brands.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Digital Media, or a similar field.
• Experience in real estate, property management, hospitality, or PropTech.
• Experience supporting trade shows, conferences, or industry events.
• Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
• Basic knowledge of website updates, CRM systems, or marketing automation platforms.

Responsibilities

• Manage, maintain, and update social media accounts across brands and properties, including Facebook, Instagram, LinkedIn, and YouTube.
• Create, schedule, and publish engaging social media content.
• Monitor social media engagement and respond to comments, messages, and inquiries promptly and professionally.
• Track engagement metrics and help optimize content performance.
• Maintain and update apartment listings on platforms such as Apartments.com, Zillow, and other rental sites.
• Ensure listings are accurate, current, and aligned with property marketing goals.
• Assist with website content and online profile updates.
• Monitor and respond to online reviews across platforms, including Google and apartment listing sites.
• Coordinate responses to resident feedback and maintain professional communication consistent with company standards.
• Track feedback trends to identify opportunities for improvement.
• Create marketing materials, announcements, graphics, promotional materials, and other digital content.
• Help coordinate marketing campaigns, announcements, and product updates.
• Support brand consistency across digital channels.
• Assist with planning and coordinating resident events at apartment communities.
• Coordinate logistics and promotional materials for industry trade shows and conferences.
• Support event communications and promotional outreach.
• Track engagement, social media reach, lead volume, and listing effectiveness.
• Prepare monthly marketing reports with insights and improvement recommendations.
• Support marketing initiatives across both organizations.
• Help manage marketing calendars and campaign schedules.
• Assist leadership teams with marketing-related administrative and coordination tasks.

Benefits

• 401(k) with match
• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off
• Paid company holidays
• Referral program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed