Digital Marketing & Content Specialist

Charlie's Produce • Seattle, WA

2d • $32 - $36

About The Position

The Digital Marketing & Content Specialist helps shape and execute Charlie’s digital marketing strategy, with primary responsibility for social media content, digital photography, video, and online brand assets. The role develops written and visual content, coordinates a unified social media calendar, and produces photography and video to strengthen the company’s brands. It also manages digital assets, monitors campaign performance, supports sales initiatives, and assists with company events and industry activities.

The specialist leads social media planning and execution across Charlie’s divisions, creates content for multiple platforms, and monitors campaign results. The role also plans and conducts in-house photo and video shoots, maintains the photo studio and image library, updates images on the online ordering platform, and optimizes assets for digital channels. In addition, the specialist collaborates with the marketing and sales teams, supports websites and email campaigns, tracks market and industry trends, and represents the company at events and trade shows.

Requirements

• Bachelor’s degree in marketing, digital marketing, communications, photography, or a related field.
• 2–3 years of experience in digital marketing, social media, content creation, or a similar role.
• Deep familiarity with social media platforms, including Facebook, Instagram, and LinkedIn, and social media management tools.
• Proficiency in photo editing and basic video production.
• Experience with Adobe Creative Suite programs.
• Strong copywriting, editing, and proofreading skills.
• Strong communication, organization, and project management skills.
• Creative thinking and a keen eye for design and visual content.
• Ability to work independently and collaboratively with a team.
• Data-driven mindset and strong analytical skills.
• A portfolio demonstrating social media content, photography, video, or digital design work.

Nice To Haves

• Product and food photography experience.
• Experience planning and directing photo and video shoots.
• Familiarity with email marketing platforms such as HubSpot and content management systems such as WordPress.

Responsibilities

• Lead the development and execution of a unified social media strategy across all Charlie’s divisions.
• Develop and maintain a company-wide social media calendar with content contributors, ensuring consistent participation and alignment with company and brand priorities.
• Create captions, images, and videos for social media platforms.
• Maintain brand consistency and identify opportunities to increase engagement.
• Manage paid and organic social media campaigns, including boosted content.
• Monitor campaign performance, engagement, audience growth, traffic, and other established KPIs.
• Organize and execute monthly in-house photo and video shoots, including product, vendor/grower, and customer photography.
• Maintain the in-house photo studio and keep its equipment cared for, up to date, and in working order.
• Own and organize Marketing’s image library.
• Update images on the company’s online ordering platform.
• Optimize images for websites, social media, and email marketing.
• Attend sales meetings and create and manage sales materials.
• Collaborate with the marketing team to develop digital assets and visual content for sales materials, websites, email campaigns, and other marketing channels.
• Research market trends and competitors’ market behavior and strategies, and stay current on industry activities and trends.
• Assist with maintaining and updating company websites and the online ordering platform.
• Coordinate and represent the company at events, trade shows, and related activities.

Benefits

• Medical, dental, and vision coverage beginning the first of the month following hire.
• Employee Stock Ownership Plan (ESOP) and 401(k) retirement savings plan.
• Paid vacation and company holidays.
• State Sick Leave benefits.
• 100% prepaid college tuition for employees and their eligible dependents.
• Employee Assistance Program (EAP).
• Opportunities for career development and advancement.
• Potential 90-day performance-based raise.
• Yearly review with the possibility of an increase based on performance and tenure.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level