Digital Content Specialist

Olmsted Medical Center • Rochester, MN

1d

About The Position

The Digital Content Specialist supports Olmsted Medical Center’s digital content strategy and manages the day-to-day content and organization of its external website and social media presence. The role maintains a cohesive, branded user experience across webpages and digital channels, ensuring content is accurate, readable, accessible, patient-friendly, and aligned with OMC’s brand standards and organizational priorities. The specialist works with clinical teams, subject matter experts, department leaders, marketing leadership, IT, and external vendors to develop and maintain content, address technical issues, and improve the user experience. The position also prepares analytics and reports to inform marketing decisions and audience engagement strategies, and supports events and other activities as needed.

Requirements

• Bachelor’s degree in communications, journalism, or a related field.
• Minimum of 3–5 years of experience in a similar web content position or related experience.
• Strong understanding of content management systems and web design best practices.
• Basic ability to code HTML and understanding of CSS.
• Demonstrated experience managing social media content across multiple platforms, including planning, creation, scheduling, publishing, monitoring, and performance analysis.
• Strong oral and written communication skills, including the ability to translate website requests into patient-friendly webpages.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment and manage stakeholder expectations and needs.
• Proficiency in responsive website design, web privacy filtering, and web accessibility standards, including ADA and ACA Section 1557.
• Understanding of implementing audio/video content.
• Excellent proofreading and editing skills.
• Positive, customer service-focused attitude.
• Strong problem-solving and decision-making capabilities, with willingness to ask questions.
• Strong time-management skills and ability to multitask and manage multiple projects in a fast-paced work environment.
• Demonstrated attention to detail and strong organizational skills.
• Ability to create high-quality, branded PowerPoint presentations for events and meetings.
• Ability to work independently in a specialist role and as part of a team.
• Willingness to work after hours and help with events at off-site locations.

Nice To Haves

• Knowledge of SharePoint.
• Healthcare experience.
• Not-for-profit experience.

Responsibilities

• Follow OMC’s Brand/Identity Standards to maintain consistency in messaging, tone, design, fonts, colors, and brand experience.
• Maintain a cohesive branded look and feel and continuity of design and layout across OMC’s external website.
• Manage day-to-day external website content and organization, including text, images, navigation, links, and usability, using a non-WordPress content management system.
• Edit and proofread web content for readability and accuracy, checking grammar, typos, image ownership, links, and compliance with OMC style.
• Collaborate with clinical teams, subject matter experts, and department leaders to develop, review, and maintain accurate, current, patient-friendly content.
• Consult with website content requesters to understand goals and audience needs and align proposed content with website strategy, brand standards, and organizational priorities.
• Review website content for outdated information, broken links, accessibility concerns, and user-experience improvements; apply accessibility, readability, and SEO best practices.
• Coordinate with vendors and internal teams, including IT, on website functionality, routine technical issues, content updates, upgrades, troubleshooting, and enhancements; escalate larger questions when appropriate.
• Support the development and execution of digital content and social media strategies aligned with organizational goals, marketing priorities, and audience needs.
• Manage organic social media content across multiple platforms, including planning, creating, scheduling, publishing, and monitoring it.
• Develop and maintain social media content calendars for service-line priorities, campaigns, events, recruitment, and organizational communications.
• Collaborate with marketing leadership, clinical teams, subject matter experts, and departments to develop accurate, engaging, patient-friendly, brand-aligned content.
• Plan and execute approved paid social media campaigns, including audience targeting, budget management, placement, monitoring, and optimization.
• Monitor social media comments, messages, reviews, and conversations; respond or escalate concerns according to OMC policies and patient privacy requirements.
• Track and analyze website, organic social media, and paid social media performance; prepare reports and use insights to improve content, engagement, and campaign effectiveness.
• Stay current on platform changes, digital advertising practices, accessibility standards, and social media trends.
• Assist with OMC and OMC Regional Foundation events or other activities as needed; work occasional evenings and/or weekends and travel within the service area.
• Perform other or similar duties as required or directed by the marketing manager or vice president for marketing and philanthropy.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Basic life insurance
• Tuition reimbursement
• Employer-paid short-term disability
• Employer-paid long-term disability
• Adoption assistance plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level