Digital Content Specialist

Cook Systems • Memphis, TN

14h

About The Position

Cook Systems is hiring a Digital Content Specialist in Memphis, Tennessee. The role plans and executes web content and campaign projects, develops online content and immersive experiences, and uses audience research and data to improve digital engagement and performance. The specialist collaborates with internal and external stakeholders, design teams, and assigned business teams to create user-friendly web experiences and maintain content standards and information architecture. The role also manages content in a CMS and serves as a messaging expert and final publisher, ensuring accuracy, brand consistency, and AP style adherence.

Requirements

• Bachelor's degree in Journalism, English, Marketing, Advertising, or Information Technology, or equivalent experience.
• One to three years of hands-on writing and editing experience, including at least two years of web content development experience.
• Experience using data analysis tools and platforms such as Adobe Analytics or Google Analytics.
• Experience writing in AP style.
• Experience working and engaging with multifunctional teams in settings such as workshops and ideation sessions.
• Experience working with content management systems such as Adobe Experience Manager.
• Experience with Microsoft Office tools, including Outlook, Teams, Excel, PowerPoint, and Word.

Nice To Haves

• Passion for developing and testing new tactics, technologies, and strategies to engage donors in digital media.
• Strong analytical skills and ability to derive actionable insights and optimizations from data.
• Strong project management skills, including prioritizing tasks and meeting deadlines.
• Flexibility to manage changing plans and deliverables.
• Agility, curiosity, and a bias for action in a fast-paced, changing environment.
• Strong written and verbal communication skills to convey insights, make recommendations, and influence stakeholders.

Responsibilities

• Assist in developing and implementing project plans for web content and campaigns, coordinating with internal and external teams and supporting the digital presence of enterprise-level campaigns.
• Develop online content using stakeholder interviews, user research, persona development, style guides, and content briefs.
• Use data and audience insights to engage audience segments and drive the strategy, delivery, measurement, reporting, testing, SEO, AEO, and optimization of digital experiences.
• Collaborate with design teams to create effective, user-friendly web experiences and maintain information architecture, standards, naming conventions, taxonomy, and documentation.
• Develop and manage web content in a content management system, recommend content design, collaborate with stakeholders, and ensure brand and messaging adherence.
• Serve as a subject matter expert and key liaison for assigned teams.
• Review and publish web content, ensuring accuracy and adherence to brand, messaging, and AP style; inform senior management about issues and potential conflicts.

Benefits

• Medical coverage through Blue Cross Blue Shield, with two plan options.
• Dental and vision coverage.
• Life, critical illness, and accident insurance through Unum.
• Flexible Spending Account and Dependent Care FSA options through Navia.
• Health Gap Insurance through Sun Life.
• 401(k) retirement plan through The Standard, with eligibility after six months.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level