Digital Content Specialist

Brunswick Boat Group • Fond du Lac, WI

1d • $62,800 - $90,500 • Hybrid

About The Position

The Digital Content Specialist supports Brunswick’s Digital Marketing team by managing and optimizing product content, digital assets, and online retailer relationships. The role maintains accurate product information in the Product Information Management (PIM) ecosystem, administers the Digital Asset Management (DAM) platform, and distributes product content across retail and ecommerce channels.

The position supports retailer and dealer online presence, manages the Online Authorized Seller Program, monitors data integrity with external partners, and maintains product listings and content-syndication data. It also administers the Widen DAM platform, including asset uploads, metadata, taxonomy, user support, publishing workflows, and DAM-to-PIM/ecommerce integrations. The role collaborates with Creative, Product, Marketing, cross-functional teams, and external partners to support accurate product representation and timely product launches.

This is a hybrid position based in Fond du Lac, Wisconsin, with no travel required and direct reports. The anticipated annual base-pay range is $62,800–$90,500; the position is also eligible for an annual discretionary bonus. Applicants must already be authorized to work in the United States; visa sponsorship is unavailable.

Requirements

• Strong verbal and written communication skills to communicate effectively with all levels of the organization.
• Interpersonal skills to engage with a range of teams within the organization.
• Ability to reason through problems and suggest workable solutions.
• Strong attention to detail and thoroughness to ensure accuracy and consistency in product data, content, and project deliverables.
• Ability to make independent judgments regarding product-content resolutions and ongoing improvements.
• Self-starter who is accountable and motivated by detail-oriented projects.
• Excellent organizational and follow-up skills to verify projects through completion.
• Strong organizational and time-management skills to handle multiple tasks and projects simultaneously.
• At least 2 years of experience in an ecommerce, content management, or marketplace operations role.

Nice To Haves

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field is preferred.
• Experience with Walmart Supplier One, inRiver, AEM, Wayvia, Aquia/Widen DAM, or Adobe Commerce is preferred.

Responsibilities

• Handle Contact Us cases in retailer portals, implement corrective measures, and resolve problems efficiently.
• Audit retailer and dealer online presence to maintain brand integrity and optimize product representation.
• Manage the Online Authorized Seller Program, including documentation, communications, recurring status meetings, and stakeholder reporting.
• Conduct an annual audit of authorized dealers and resellers to verify online presence, assess compliance with brand guidelines, and determine whether continued authorization is warranted.
• Monitor and coordinate data integrity with external partners to support accurate online visibility and tracking of RUPP products (Wayvia/PROWL).
• Create, update, and maintain product listings across online platforms for accuracy, consistency, and optimal presentation.
• Keep the inRiver platform updated as the single source of truth and ensure data integrity and accuracy.
• Collaborate with the team and external partners to establish and manage data mapping for content syndication.
• Work with cross-functional teams on a range of tasks and projects.
• Take ownership of inquiries and track, manage, and resolve them through completion.
• Administer and maintain the Widen DAM platform, including asset uploads, metadata management, taxonomy governance, and user support.
• Partner with Creative, Product, and Marketing teams to organize product imagery, videos, and digital assets and make them available across ecommerce and digital channels.
• Manage asset-publishing workflows and DAM-to-PIM/ecommerce integrations to support timely product launches and a consistent customer experience.
• Perform other duties and responsibilities as assigned.

Benefits

• Annual discretionary bonus
• Medical insurance
• Dental insurance
• Vision insurance
• Paid vacation
• 401(k) with up to 4% match
• Health Savings Account with company contribution
• Wellbeing program
• Product purchase discounts
• Other benefits as part of the company’s comprehensive benefits offerings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed