Digital Marketing & Content Specialist

Charlie's Produce•Seattle, WA

About The Position

The Digital Marketing & Content Specialist helps shape and execute Charlie’s digital marketing strategy, with primary responsibility for social media content, digital photography, video, and online brand assets. The role develops written and visual content, coordinates a unified social media calendar, and produces photography and video to strengthen the company’s brands. It also manages digital assets, monitors campaign performance, supports sales initiatives, and assists with company events and industry activities. This position collaborates with contributors across Charlie’s divisions and with the marketing and sales teams. It includes planning and directing photo and video shoots, maintaining the in-house photo studio and image library, updating online platform images, supporting websites and email campaigns, and representing the company at events and trade shows.

Requirements

Bachelor’s degree in marketing, digital marketing, communications, photography, or a related field.
2–3 years of experience in digital marketing, social media, content creation, or a similar role.
Deep familiarity with social media platforms, including Facebook, Instagram, and LinkedIn, and with social media management tools.
Experience planning and directing photo and video shoots.
Proficiency in photo editing and basic video production.
Experience with Adobe Creative Suite programs.
A portfolio demonstrating social media content, photography, video, or digital design work.
Strong copywriting, editing, and proofreading skills.
Strong communication, organization, and project management skills.
Creative thinking and a keen eye for design and visual content.
Ability to work independently and collaboratively with a team.
Data-driven mindset and strong analytical skills.

Nice To Haves

Product and food photography experience.
Familiarity with email marketing platforms such as HubSpot and content management systems such as WordPress.

Responsibilities

Lead the development and execution of a unified social media strategy across all Charlie’s divisions.
Develop and maintain a company-wide social media calendar with content contributors across divisions, ensuring consistent participation and alignment with company and brand priorities.
Create social media content, including captions, images, and videos, and ensure brand consistency while identifying opportunities to increase engagement.
Manage paid and organic social media campaigns, including boosted content.
Monitor campaign performance, engagement, audience growth, traffic, and other established KPIs.
Organize and execute monthly in-house photo and video shoots, including product, vendor/grower, and customer photography.
Maintain the in-house photo studio and ensure its equipment is cared for, current, and in working order.
Organize Marketing’s image library and update images on the company’s online ordering platform.
Optimize images for websites, social media, and email marketing.
Support sales by attending meetings and creating and managing sales materials.
Collaborate with the marketing team to develop digital assets and visual content for sales materials, websites, email campaigns, and other marketing channels.
Study market trends and competitors’ market behavior and strategies, and keep up to date on industry activities and trends.
Assist with maintaining and updating company websites and the online ordering platform.
Coordinate and represent the company at events, trade shows, and similar activities.

Benefits

Medical, dental, and vision coverage beginning the first of the month following hire.
Employee Stock Ownership Plan (ESOP).
401(k) retirement savings plan.
Paid vacation and company holidays.
State Sick Leave benefits.
100% prepaid college tuition for employees and their eligible dependents.
Employee Assistance Program (EAP).
Opportunities for career development and advancement.
Potential performance-based raise after 90 days.
Yearly review with possibility of an increase based on performance and tenure.