Digital Marketing/Content Creator

Jackson Sumner & Associates•Boone, NC

About The Position

The Digital Marketing/Content Creator administers innovative communications that support JSA’s strategic priorities and culture across digital and print platforms. The role develops content and manages its delivery systems, while serving as project manager for specific marketing efforts. The position contributes to company growth and business reach in a fast-paced financial marketing environment.

Requirements

Three to five years of experience in digital communications and marketing, or equivalent education.
Proficiency in digital content strategy and developing and managing websites, blogs, email newsletters, and social media content.
Strong attention to detail and ability to organize workflow and coordinate multiple deadlines in a high-volume environment, including setting and meeting realistic project timelines.
Fluency with WordPress, Google Apps, Adobe Photoshop, major social media platforms, Microsoft Office, and basic photography, videography, and video-editing principles.
Fluency with graphic and web design and video-editing applications, including Adobe Creative Suite and Premiere, and other relevant applications.
Interest and eagerness to learn about the insurance business.
Strong analytical skills to condense and interpret digital data and statistics.
Ability to work successfully in a team environment.
Ability to communicate clearly and effectively, verbally and in writing, with internal and external colleagues.
Ability to maintain strict confidentiality.

Nice To Haves

Bachelor’s degree in a related field.

Responsibilities

Manage content for www.jsausa.com and all social media platforms.
Plan and produce content that shares JSA’s culture and brand, and develop effective distribution to grow prospective customers, engage current JSA agents, and enhance JSA’s presence.
Administer email marketing, including writing, scheduling, designing, and recruiting and managing contact lists.
Collaborate on strategic editorial schedules and campaigns and implement them.
Copy-edit print and electronic marketing and communications publications and assist with writing publications.
Design JSA materials, including product flyers, emails, and other digital and print materials, using established brand guidelines.
Monitor JSA content and online mentions to ensure information is current, consistent, and reflective of the brand and messaging.
Provide administrative support to the Director of Marketing and other JSA leaders as needed.
Perform other duties as assigned.