Marketing Content Creator

Belmark • De Pere, WI

1d

About The Position

The Marketing Content Creator brings Belmark's story to life through visual, video, and social content. The role creates, publishes, and optimizes content across social and digital channels to drive engagement, awareness, and action. Working closely with the Marketing Content Manager and teams across marketing, design, sales, operations, and leadership, the creator develops on-brand content, communicates Belmark's expertise and perspective, and supports sales outcomes. The role also tracks performance, reports insights, and optimizes content. Regular attendance is an essential function, and some overtime may be required.

Requirements

• Minimum of 2–3+ years of experience in content creation, social media, or digital marketing.
• Strong graphic design skills and hands-on video editing experience using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience creating and editing short-form video for Instagram, TikTok, and YouTube, with a portfolio demonstrating creative, technical, and storytelling abilities.
• Strong writing skills and experience writing website articles or blog content.
• Working knowledge of SEO and AEO best practices and how to apply them to written content.
• Comfort using AI tools such as ChatGPT, Claude, or Copilot to aid—not replace—the creative process and content creation.
• Knowledge of social analytics and digital best practices.
• Experience managing outside vendors or freelance creators from brief through final delivery.
• Strong attention to detail and creativity; ability to manage multiple projects and deadlines.
• Ability to use the English language effectively in writing, speaking, and reading.
• Ability to operate a computer and standard office equipment; proficiency in all MS Office applications.
• Regular attendance is an essential function of the position; some overtime may be required.
• Good understanding of office management and marketing and sales principles.
• Excellent interpersonal skills; ability to adapt to change and thrive in a fast-paced, dynamic environment.
• Ability to communicate and provide verbal and written feedback professionally and understandingly.
• Ability to give, receive, and analyze information; formulate work plans; prepare written materials; and articulate goals and action plans.
• Ability to stand and walk for 90% of work time and stoop, kneel, crouch, or crawl for 10% of work time.
• Ability to use hands for 100% of work time and reach above shoulders for 50% of work time.
• Ability to lift up to 25 pounds or less for 20% of work time; may lift up to 40 pounds.
• Ability to see clearly at 20 inches or less and clearly identify and distinguish colors.

Responsibilities

• Create digital assets, including graphics, videos, photos, and campaign visuals.
• Shoot and edit short-form video using platform-native styles, trending formats, captions, and pacing designed to drive engagement.
• Coordinate outside vendors and creators for video production, managing briefs, timelines, creative reviews, feedback, approvals, and asset delivery.
• Maintain a consistent visual brand across platforms.
• Manage social media content, plan calendars, create and schedule posts, and adapt captions and messaging to each platform's audience.
• Monitor engagement and respond to comments or messages as appropriate; identify trends and growth opportunities.
• Develop and maintain Belmark's brand voice and position the company as a thought leader in the packaging industry.
• Collaborate with sales, operations, leadership, and subject matter experts to gather insights and turn them into thought leadership content.
• Translate industry expertise and company perspective into articles, social content, and video.
• Write and optimize website articles and other content for SEO and AEO, staying current on best practices.
• Track social and content performance metrics, provide regular reporting and insights, and test and optimize content for engagement and conversion.
• Work with the Marketing Content Manager to bring stories to life visually and execute the manager's creative direction.
• Partner with marketing, design, and sales teams to create targeted, on-brand content that supports sales outcomes.
• Attend educational workshops, review professional publications, and stay current on social platform trends, editing techniques, and creator best practices.
• Perform other duties as directed or assigned.

Benefits

• Health plan with wellness discount
• Dental plan with wellness discount
• Free on-site health clinic
• Flexible Spending Account
• Life insurance
• 401(k) and profit-sharing plan with 6% match
• Paid vacation and personal time
• Paid holidays beginning day one
• Employee Assistance Program
• Free on-site fitness center

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed