Content Creator

TOPO DESIGNS LLC • Denver, CO

22h • $60,000 - $75,000 • Onsite

About The Position

Topo Designs is seeking an in-house UGC Content Creator to produce short-form video and photo content for its bags and apparel. The creator will concept, shoot, edit, and iterate phone-first content for paid social, including travel pack-outs, airport carry-on tests, fit checks, product deep dives, testimonials, product demonstrations, and lifestyle content. Paid social is the primary focus, with the creator working with the Senior Paid Media Manager to use ad performance data to develop and test new hooks, angles, messaging, and variations. The role also supports organic channels by creating content from briefs provided by the Social & Community Manager.

Approximately 70% of the role is dedicated to paid social creative and 30% to organic content. The creator will produce assets for Meta, TikTok, Pinterest, and YouTube; optimize creative for performance; capture behind-the-scenes and product content; and direct and shoot phone-style content at lifestyle and studio photoshoots. The role also maintains an organized, searchable content library with version tracking, coordinates with the creative team, and stays current on platform trends, creator practices, and advertising formats.

Requirements

• At least 3 years of experience creating short-form video content, with a portfolio of UGC-style work.
• Proven experience creating paid social content for Meta and TikTok, with demonstrable results.
• Working knowledge of how creative affects hook rate, hold rate, CTR, CVR, CPA, and ROAS.
• Strong editing skills using CapCut, Edits, Premiere, Final Cut, or similar software.
• Ability to shoot independently using a phone-first approach and appear on camera when needed.
• Ability to turn one product brief into 5–10 distinct concepts.
• Ability to edit for each platform’s format, pacing, captions, and sound.
• A test-and-learn approach, including reading performance data, quickly stopping underperforming creative, and scaling winners.
• Comfort and naturalness on camera, and ability to direct friends, staff, and customers.
• Ability to make product features such as pockets, materials, and carry-on fit feel useful and real.
• Ability to maintain an organized, tagged content library and track versions.
• Ability to deliver multiple finished assets every week without sacrificing quality.
• Applicants must include a portfolio or reel link with short-form video examples, including paid social work, and brief notes on their role and results; applications without video examples will not be considered.

Nice To Haves

• Bachelor’s degree in a related field.
• Direct-to-consumer ecommerce experience.
• Experience in outdoor, travel, bags, or apparel.

Responsibilities

• Create UGC-style, testimonial, product-demo, and lifestyle content for Meta, TikTok, Pinterest, and YouTube ads.
• Produce multiple creative variations to test hooks, angles, messaging, and calls to action.
• Partner with the Senior Paid Media Manager on weekly test plans and review performance results.
• Iterate on winning formats and develop repeatable, scalable templates.
• Optimize assets for hook rate, hold rate, click-through rate, and conversion.
• Create organic posts, reels, and stories based on briefs from the Social Media & Community Manager.
• Capture behind-the-scenes, team, and product-drop content.
• Direct and shoot phone-style content at lifestyle and studio photoshoots, including behind-the-scenes, fit-check, and brand-storytelling content with on-set talent.
• Maintain an organized, searchable content library with version tracking.
• Coordinate with the creative team so UGC-style work complements brand campaign content.
• Stay current on platform trends, creator best practices, and new ad formats.

Benefits

• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k) with employer match.
• Annual activity and mental health allowance.
• Flexible Time Off.
• Paid volunteer days.
• Product allowance and discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed