Content Creator

Okaloosa County • Fort Walton Beach, FL

3d

About The Position

Develops, curates, and publishes content across digital platforms, including websites, social media channels, newsletters, and apps, to engage visitors and other stakeholders. Communicates the brand’s message and supports its online presence through creativity, technical proficiency, and knowledge of digital marketing trends. The role promotes Destin-Fort Walton Beach and its sub-brands, including Meeting + Events, Natural Resources, Destination Stewardship, and DFWB Film.

The Content Creator works with the marketing team, agencies, tourism partners, and community entities to develop content and align social media strategies with marketing campaigns. The position also monitors audience engagement and industry trends, maintains project and performance records, and contributes to weekly and monthly reporting. Some nights and weekends may be needed to capture and publish content.

Requirements

• Associate’s degree in marketing, communications, public relations, or a closely related field, plus two years of relevant work experience creating strong, engaging output; or an equivalent combination of education, training, and experience.
• Experience developing social media marketing strategies, applying best practices, planning, and executing strategies.
• Experience posting content to Instagram, Facebook, LinkedIn, Pinterest, and other social media platforms.
• Valid driver license.
• Ability to operate modern office equipment, including computers, copy/fax machines, and related peripherals.
• Ability to read technical materials and prepare forms and reports using prescribed formats and correct grammar, spelling, diction, and punctuation.
• Ability to communicate effectively in English with individuals from varied professional backgrounds.
• Ability to define problems, collect data, establish facts, draw valid conclusions, make independent judgments, and learn work-related topics.
• Ability to perform basic arithmetic, including addition and subtraction; multiplication and division may be required.
• Ability to work with people, adapt to moderate stress from deadlines, peak workloads, or public contact, and exercise tact and courtesy.

Nice To Haves

• Experience in the tourism industry and/or destination marketing.
• Copywriting experience.
• Experience using Canva, Adobe Suite, WordPress, and Constant Contact.
• Drone licensing.

Responsibilities

• Use photography, videography, and drone equipment to produce digital content.
• Conceptualize, develop, edit, and publish content for websites, blogs, social media, newsletters, marketing emails, and other materials.
• Use social media to engage audiences and promote Destin-Fort Walton Beach and its sub-brands.
• Monitor industry trends, competitor activity, and audience preferences to inform content creation and strategy.
• Monitor and respond to social media comments, direct messages, and mentions.
• Collaborate with the marketing team and agencies to align social media strategies with marketing campaigns and initiatives.
• Cultivate productive working relationships with tourism partners and community entities.
• Be available some nights and weekends to capture and publish content as needed.
• Maintain accurate project records, statistics, and program ROI data, and provide information for weekly and monthly reports.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree