Digital Marketing Content Creator

Trinity Health • Newtown Square, PA

3d • Onsite

About The Position

The Digital Marketing Specialist supports social media strategy and execution for Trinity Health Mid-Atlantic. Reporting to the Regional Marketing Manager, this role collaborates with cross-functional teams to create consumer-focused content for diverse audiences. The specialist ensures consistent, coordinated, high-performing delivery aligned with system-wide and hospital-based priorities, and analyzes data, tracks results, and recommends improvements to social media initiatives.

The role supports social media for hospitals in Maryland, Delaware, and Pennsylvania; executes enterprise social media strategy; oversees workflows and content calendar management; and helps ensure adherence to established standards, training, and internal resources. Content should be optimized for audience interests and needs. The specialist also monitors audience sentiment, reviews, comments, and online conversations, identifying emerging issues and escalating sensitive or negative issues when needed.

The position is full-time, Monday through Friday during the day. It may be based at either the Newtown Square, Pennsylvania office or the Silver Spring, Maryland office, depending on the candidate’s residence and which location is closer.

Requirements

• Bachelor’s degree in a related field.
• At least 3 years of relevant work experience.
• Experience supporting enterprise social media channels and knowledge of modern platforms.
• Video editing and graphic design skills.

Responsibilities

• Support execution of Trinity Health Mid-Atlantic’s social media strategy for hospitals in Maryland, Delaware, and Pennsylvania.
• Execute the enterprise social media strategy.
• Oversee workflows and content calendar management.
• Ensure adherence to established social media standards, training, and internal resources across hospitals.
• Optimize content to align with audience interests and needs.
• Monitor audience sentiment, reviews, comments, and online conversations to identify emerging issues.
• Escalate sensitive or negative issues when needed.
• Analyze data, track results, and recommend improvements to social media initiatives.
• Collaborate with cross-functional teams to create consumer-focused content.

Benefits

• Medical, dental, and vision benefits available from the first day of employment.
• Mental health benefits.
• Paid time off.
• 403(b).
• Education assistance.
• Voluntary benefits, including pet insurance, accident insurance, and hospital indemnity.
• Flexible schedules.
• Free onsite parking.
• Referral Rewards Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level