Digital Marketing/Content Creator

Jackson Sumner & Associates • Boone, NC

11d

About The Position

The Digital Marketing/Content Creator develops and delivers communications that support JSA’s strategic priorities and culture across digital and print platforms. The role manages content and its delivery systems and serves as project manager for specific marketing efforts. It works to grow prospective customers, engage current agents, and strengthen JSA’s brand presence.

Requirements

• Three to five years of experience in digital communications and marketing, or equivalent education.
• Proficiency in digital content strategy and developing and managing websites, blogs, email newsletters, and social media content.
• Strong attention to detail and ability to organize workflow, coordinate multiple deadlines in a high-volume environment, and set and meet realistic project timelines.
• Fluency with WordPress, Google Apps, Adobe Photoshop, major social media platforms, Microsoft Office, and basic photography, videography, and video-editing principles.
• Fluency with graphic and web design and video-editing applications, including Adobe Creative Suite and Premiere, and other relevant applications.
• Strong analytical skills to condense and interpret digital data and statistics.
• Ability to work successfully in a team environment.
• Clear and effective verbal and written communication with internal and external colleagues.
• Ability to maintain strict confidentiality.

Nice To Haves

• Bachelor’s degree in a related field is preferred.
• Interest and eagerness to learn about the insurance business.

Responsibilities

• Manage content for www.jsausa.com and all social media platforms.
• Plan and produce content that communicates JSA’s culture and brand, and develop effective distribution to grow prospective customers, engage current agents, and enhance JSA’s presence.
• Administer email marketing, including writing, scheduling, designing, and recruiting and managing contact lists.
• Collaborate on strategic editorial schedules and campaigns.
• Copy-edit print and electronic marketing and communications publications and assist with writing publications.
• Design JSA materials, including product flyers, emails, and other digital and print materials, using established brand guidelines.
• Monitor JSA content and online mentions to ensure information is current, consistent, and reflects the brand and messaging.
• Provide administrative support to the Director of Marketing and other JSA leaders as needed.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision offerings.
• 401(k).
• Wellness incentives.
• In-house gym, Zen rooms, and exercise classes.
• Paid vacation, holidays, and personal/sick time.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed