Digital Marketing Content Strategist

Innovations in Wallcoverings, Inc. • New York, NY

1d

About The Position

Innovations is seeking a creative, organized, and detail-oriented Digital Marketing Content Strategist to bring its wallcovering brand to life across digital channels. This hands-on role involves discovering stories and content opportunities, developing ideas, and taking projects from concept through execution. The ideal candidate has an interest in interior design and can combine creative thinking with strong organization and follow-through while contributing to a small, collaborative marketing team.

The strategist will develop and coordinate content for social media, email, the website, and other digital channels; create content related to collections, products, materials, installations, events, and the design process; and help maintain a consistent brand voice and visual identity. The position works closely with the Design Studio, Marketing, Sales, and Product teams, as well as external partners, to develop imagery, support photoshoots, coordinate project stories, and bring marketing projects to life. It also involves maintaining content and visual assets, managing community engagement, and using performance metrics to inform future content and marketing decisions.

Requirements

• 3–5+ years of experience in digital marketing, social media, content creation, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
• Strong written, visual, and organizational skills, with an eye for design, composition, and visual storytelling.
• Understanding of brand voice and how to build a consistent brand across different channels.
• Experience creating content for Instagram, Pinterest, LinkedIn, and other digital channels.
• Ability to identify content opportunities and take ideas from concept through execution.
• Familiarity with Adobe Creative Suite, Canva, or comparable creative tools.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Ability to work independently while collaborating closely with a creative team and external partners.
• Curiosity, proactivity, ownership of projects, and willingness to bring new ideas and perspectives.
• Strong interest in interior design, architecture, social media, and the design industry.
• Application should include a résumé and a portfolio, website, social media account, or relevant work samples.

Nice To Haves

• Experience in luxury goods, interiors, architecture, home furnishings, wallcoverings, or a related industry.
• Experience with content calendars, digital asset management, and basic analytics.

Responsibilities

• Develop and coordinate original ideas and engaging content for social media, email, the website, and other digital channels.
• Create digital content about new collections, products, materials, installations, events, and the design process behind Innovations.
• Manage day-to-day community engagement across platforms.
• Write and edit social captions, email content, product features, and other communications in the Innovations brand voice.
• Develop ideas for image renders and product imagery, collaborating with the Design Studio, Marketing team, and external partners to support accurate, high-quality execution aligned with brand and visual guidelines.
• Write and edit press releases, product descriptions, collection text, and other brand content, maintaining a clear and consistent voice.
• Help develop and maintain content calendars, digital assets, and project timelines.
• Maintain and update website content and visual imagery.
• Support planning and coordination of photoshoots, including styling and content needs.
• Coordinate client outreach to secure installation images and project stories.
• Identify opportunities for partnerships, social advertising, and other ways to expand the brand's reach.
• Analyze social media and website performance metrics, evaluate campaigns and content, identify trends, and use findings to inform marketing strategies and content development.
• Collaborate with marketing, creative, sales, and product teams to identify opportunities and bring projects to life.
• Stay informed about digital platforms and trends while maintaining an understanding of what fits the Innovations brand.
• Contribute to a variety of projects and tasks as part of a small, collaborative marketing team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement savings plan with company match
• Life insurance
• Long-Term Disability (LTD) insurance
• Generous paid time off (PTO)
• Paid company holidays
• Assistance with commuting costs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level