Digital Marketing Strategist

Zimmer Communications•Columbia, MO

About The Position

Zimmer Communications is seeking a digital marketing professional to join its digital marketing team and help clients grow. The role monitors, collects, and analyzes campaign data; optimizes digital campaign performance; develops client presentations; and communicates with the sales and marketing team about campaigns. The successful candidate is analytical, detail-oriented, organized, and able to identify digital trends and effective client strategies while communicating clearly in a team environment. The position combines digital campaign management and strategy with business development and client support. It includes working with sales on current and prospective accounts, participating in client meetings, developing strategies to meet client and revenue goals, reviewing campaign analytics and pacing with clients, training colleagues, and helping expand the digital department through new technology and capabilities.

Requirements

At least 2 years of experience working in digital marketing or equivalent experience.
Google Ads Search Certification.
Google Analytics Individual Qualification; familiarity with GA4 is preferred.
Understanding of digital marketing metrics and experience analyzing digital marketing performance.
Experience managing Google Ads search campaigns.
Working knowledge of Google Analytics.
Working knowledge of targeted display, video (YouTube), and streaming TV advertising.
Working knowledge of new digital media capabilities.
Effective relationship-building, customer service, communication, and negotiation skills.
Analytical, detail-oriented, organized, and able to communicate clearly in a team environment.
Goal-oriented, passionate about helping clients grow, and sales-driven with a marketing mindset.

Nice To Haves

Familiarity with GA4.
College degree preferred.
Passion for new and emerging marketing technology.

Responsibilities

Pursue B2B digital sales with current and new accounts.
Manage large and small digital campaigns, including SEM, display, video, remarketing, and connected TV.
Join the sales team in client meetings to help close digital accounts.
Own digital marketing strategies designed to achieve client goals.
Develop digital strategies with the internal team to meet revenue goals.
Monitor and adjust digital campaigns weekly to achieve client goals.
Work with the leadership team to innovate and grow the digital department.
Meet regularly with sales staff to provide support and feedback on digital platforms.
Hold monthly meetings with current digital clients to review analytics and pacing against client goals and objectives.
Provide digital training for sales management, account executives, and other team members.
Grow the digital department and its revenue through new technology and capabilities that maintain Zimmer Communications' competitive advantage.