Digital Marketing Strategist

AAON, Inc.•Tulsa, OK

About The Position

The Digital Marketing Strategist manages the organization’s digital marketing ecosystem to drive audience growth, lead generation, customer engagement, and measurable business outcomes. The position executes and continuously improves integrated strategies across web, email, marketing automation, search, social media, paid media, and other digital channels, translating business objectives into measurable campaigns and developing processes, workflows, and standards for consistent execution. The role serves as a digital subject matter expert and cross-functional partner, coordinating initiatives across marketing, sales, technology, customer-facing teams, and external partners. The role manages digital channels and customer journeys, including website experiences, landing pages, conversion paths, forms, lead nurturing, automation, and related touchpoints. It analyzes campaign performance, customer behavior, and attribution; identifies optimization opportunities; and recommends investment priorities. The position also coordinates projects, timelines, budgets, stakeholders, and external partners, while evaluating emerging technologies and practices to improve marketing effectiveness, efficiency, and customer experience. Work is primarily performed in a professional office environment using computers, virtual meeting technology, telephones, and standard office equipment. The position involves multiple concurrent projects, deadlines, changing priorities, and regular interaction with internal stakeholders and external partners. Work may occasionally take place in manufacturing or operational environments, where elevated noise, moving mechanical equipment, and other manufacturing conditions may be encountered. Required safety procedures and personal protective equipment must be followed in designated areas. Occasional business travel may be required.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline, or an equivalent combination of education and experience.
At least 5 years of experience in digital marketing, integrated marketing, marketing technology, demand generation, or a related field, including managing digital campaigns and cross-functional initiatives.
Advanced knowledge of digital marketing strategy and execution across websites, email, marketing automation, organic and paid social media, paid search, display advertising, and search optimization.
Strong knowledge of content management, customer relationship management, marketing automation, lead nurturing, workflow automation, lead routing, and digital platform integration concepts.
Ability to translate business objectives into integrated digital strategies, measurable goals, and actionable execution plans.
Strong analytical skills, including defining key performance indicators, interpreting performance data, evaluating attribution, identifying trends, and recommending optimization and investment priorities.
Demonstrated project management skills, including managing concurrent initiatives, timelines, dependencies, budgets, external partners, and cross-functional stakeholders.
Strong knowledge of conversion optimization methods, including landing pages, calls to action, forms, user experience, audience segmentation, and testing methodologies.
Strong written, verbal, presentation, and interpersonal communication skills, including the ability to communicate digital performance and technical concepts to varied audiences.
Ability to collaborate effectively across marketing, sales, technology, creative, customer-facing, and other business functions.
Strong organizational skills, attention to detail, sound judgment, and ability to prioritize work and meet deadlines in a fast-paced environment.
Ability to develop, document, and improve digital marketing processes, workflows, and operating standards.
Ability to evaluate emerging digital technologies and practices and apply them appropriately to improve marketing effectiveness, efficiency, and customer experience.
Ability to think strategically and analytically, interpret complex information, solve problems, exercise sound judgment, and make timely decisions.
Ability to manage multiple priorities, sustain attention to detail, meet deadlines, and adapt to changing business needs, technologies, and campaign requirements.
Ability to communicate and collaborate effectively through in-person, virtual, written, and presentation-based interactions.
Ability to work at a computer for extended periods and regularly operate standard office equipment.
Ability to read, interpret, and analyze information presented in reports, dashboards, digital platforms, and other business materials.
Ability to occasionally move throughout office or business facilities and lift or carry typical office materials weighing up to 20 pounds.
Ability to perform the essential functions of the position with or without reasonable accommodation.

Nice To Haves

Experience managing multiple digital channels, marketing automation, website optimization, search marketing, analytics, and external agency or vendor relationships.

Responsibilities

Develop and execute integrated digital marketing strategies and campaigns supporting business objectives, audience growth, customer engagement, lead generation, and revenue opportunities.
Manage the day-to-day digital marketing function and serve as a subject matter expert on digital channels, technologies, processes, and best practices.
Manage websites, email marketing, marketing automation, organic and paid social media, paid search, display advertising, and search optimization.
Lead cross-functional digital initiatives, coordinating project requirements, timelines, dependencies, budgets, stakeholders, and external partners.
Manage and continuously improve the digital customer journey, including website experiences, landing pages, conversion paths, forms, lead nurturing, automation, and related digital touchpoints.
Develop and refine processes, workflows, and standards to improve the efficiency, consistency, scalability, and effectiveness of digital marketing activities.
Analyze digital marketing performance, customer behavior, attribution, and campaign results to identify optimization opportunities and recommend investment priorities.
Partner with marketing, sales, technology, creative, customer-facing teams, and other stakeholders to align digital initiatives with organizational and customer experience objectives.
Develop integrated digital campaign plans with marketing and business stakeholders.
Manage organic and paid search strategies, including keyword research, technical optimization, competitive analysis, and emerging search practices.
Develop and optimize digital workflows, nurture programs, audience segmentation, lead routing, landing pages, forms, and conversion paths.
Conduct testing and experimentation across digital channels to improve engagement, conversion, and marketing effectiveness.
Establish key performance indicators and work with stakeholders to develop reporting and dashboards that communicate campaign and channel effectiveness.
Monitor digital performance, attribution, lead sources, and customer engagement trends, and provide recommendations based on results.
Coordinate with external agencies, consultants, and other partners to execute initiatives and achieve performance objectives.
Evaluate emerging digital technologies, capabilities, and industry practices for opportunities to improve marketing effectiveness, efficiency, and customer experience.
Prepare performance reports and communicate digital marketing results, insights, and recommendations to business and leadership stakeholders.
Perform other duties as assigned.