Digital Marketing Strategist - Programmatic

AAA • Costa Mesa, CA

1d • $99,500 - $132,900

About The Position

The Digital Marketing Strategist is responsible for executing the enterprise programmatic strategy and aligning it with individual business-line strategies and other enterprise solutions. The role supports efficient online transactions, digital marketing opportunities, and integration of delivery channels. It is accountable for Internet-channel and digital-marketing business metrics, including household penetration, lead generation, online sales, revenue, and member satisfaction.

Working with the Digital Marketing Manager and staff, Product Managers, internal departments, outside agencies, and vendors, the Strategist develops and implements marketing plans to increase use of consumer websites and oversees day-to-day programmatic campaigns. The role recommends marketing programs, provides creative direction to internal optimization teams, participates in cross-functional projects, and communicates with senior and other key managers to champion ideas and report progress and results. It also supports the Internet Marketing Manager’s planning, strategies, and concepts.

Requirements

• 4–6 years of hands-on, non-internship experience in programmatic media buying, campaign management, and optimization.
• Hands-on experience with at least one major demand-side platform (DSP).
• Experience activating and managing campaigns across CTV, OLV, Display, YouTube, and Audio.
• Experience with competitive analysis, brand-lift studies, and developing strategic plans.
• Excellent communication, interpersonal, and leadership skills.
• Self-starter who enjoys working in a fast-paced team environment.
• Time-management and prioritization skills.

Nice To Haves

• Bachelor’s degree in Marketing preferred.
• Experience with DV360 and Amazon DSP preferred.

Responsibilities

• Develop and implement programmatic marketing strategy and programs, continually optimizing for cost-efficiency and online-channel profitability.
• Establish department policies and procedures that support short- and long-term corporate goals and member-relations standards; oversee budget development and monitoring.
• Meet or exceed business goals for programmatic programs and website household penetration by reaching new member segments and marketing new products and improvements to online content and functionality.
• Use web statistics to optimize website content and functionality.
• Monitor campaign delivery and optimize media against campaign goals, while improving the value of the online distribution channel to members.
• Meet or exceed goals for visits to online content and transactional capabilities, and increase online sales for travel, insurance, and membership.
• Ensure new programmatic tests succeed and monitor ongoing campaign performance.
• Identify new audiences, media, and programmatic testing opportunities that support business goals and improve campaign performance.
• Ensure programmatic campaigns align with enterprise goals and business plans.
• Track Internet-channel business metrics, compile and deliver campaign reporting, and recommend actions based on metric analysis.
• Manage programmatic performance measures including CPM, CPL, CPA, conversion rates, and ROI.
• Gather best practices from AAA clubs and the AAA National office for website initiatives.
• Make daily decisions affecting marketing plans, priorities, and budgets; construct marketing budgets and exercise some authority over expense allocation, deferring decisions to the Internet Marketing Manager where appropriate.
• Manage relationships with outside vendors and agencies.
• Perform other duties and responsibilities as assigned or required.
• Travel occasionally to off-site business meetings or conferences (5%).

Benefits

• Medical, dental, and vision coverage.
• 401(k) savings plan with company match and pension.
• Tuition assistance.
• Floating holidays and PTO for community volunteer programs.
• Paid parental leave.
• Wellness programs.
• Employee discounts on membership, insurance, travel, entertainment, services, and more.
• Incentive-program eligibility for full-time positions based on organization, team, and personal performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level