Senior Digital Media Strategist, Programmatic

Verizon • Basking Ridge, NJ

1d • $91,500 - $159,000 • Hybrid

About The Position

As a Programmatic Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning on programmatic platforms across select units within Verizon. With your knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in programmatic media strategy & investment.
• Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
• Experience with primary buying platforms & formats (Yahoo, Google, Amazon, Trade Desk).

Nice To Haves

• A degree in marketing or related field.
• Relevant work experience in programmatic media.
• Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
• Experience in data-driven targeting and reach strategy.
• Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
• Experience building and executing programmatic buying strategy.
• Experience in applying data to get the most out of programmatic buys.
• Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

Responsibilities

• Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
• Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.
• Partnering closely with other media leaders (Brand, Business, Search, Social, and Analytics) to support the activations.
• Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
• Keeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.

Benefits

• medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• matched 401(k) savings plan
• up to 8 company paid holidays per year
• up to 6 personal days per year
• paid parental leave
• adoption assistance
• tuition assistance
• premium pay such as overtime, shift differential, holiday pay, allowances
• up to 15 days of vacation per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior