Senior Specialist, Programmatic Media

Whoop•Boston, MA

2d•Onsite

About The Position

WHOOP is hiring a Senior Specialist, Programmatic Media to help execute and optimize the WHOOP programmatic brand media across markets globally. Reporting to the Senior Brand Media Manager, Programmatic, you will play a key role in the day-to-day operation, execution, and optimization of one of the largest global media channels at WHOOP. You’ll be hands-on in our DSPs every day, ensuring campaigns across global markets are pacing, performing, and operating as intended—all with the objective of growing global brand awareness. Alongside day-to-day ownership, you’ll work directly with the Senior Brand Media Manager to support broader global programmatic strategy, planning, and key media initiatives.

Requirements

2-4 years of experience in programmatic media buying and campaign management, with strong hands-on DSP experience across campaign setup, optimization, and reporting
Strong understanding of programmatic channels including CTV, OLV, display, and digital audio
Strong analytical skills with the ability to identify performance trends and translate them into actionable in-channel optimizations
Strong budget management and organizational experience, including pacing, actualization, and reconciliation
Exceptional attention to detail, communication, and organization, with a proactive mindset and ability to manage multiple global campaigns, budgets, partners, and deadlines
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Nice To Haves

Experience managing global or multi-market programmatic media campaigns is a plus
Experience supporting brand-focused media campaigns and awareness KPIs is a plus

Responsibilities

Own the day-to-day execution of global programmatic campaigns at WHOOP, including campaign builds, QA, pacing, and overall campaign health
Manage creative across campaigns, including trafficking, rotations, performance analysis, and ongoing optimization
Analyze campaign performance to uncover actionable insights and drive optimizations across audiences, creative, and media
Partner cross-functionally with Brand, Creative, Analytics, and Performance Media to align programmatic execution with broader business goals
Support broader programmatic strategy and planning alongside the Senior Brand Media Manager, including global media plans, new channel and market launches, always-on media, tentpoles, sponsorships, and key brand initiatives