Programmatic Trafficking Specialist

TekWissen•Burbank, CA
•Onsite

About The Position

This role supports the internal media buying team on the daytoday execution of programmatic campaigns across major demandside platforms (DSPs), including but not limited to Yahoo DSP, DV360, or Amazon DSP, etc. The candidate will build and traffic campaigns, line items, and creative assets within these platforms, as well as ad servers like CM360, following established naming convention protocols and 3P tagging requirements.

Requirements

  • 3yrs+ prior handson experience with programmatic advertising and major DSPs
  • Strong attention to detail
  • An interest in growing their understanding of programmatic performance metrics and KPIs
  • Comfortable communicating campaign progress, learnings, and platform updates to the broader marketing group

Responsibilities

  • QA of campaign builds to confirm setup accuracy and proper data flow into internal dashboards
  • Monitoring campaign performance and delivery, ensuring campaigns deliver in full against agreedupon flight dates and budget spends, and proactively flagging or recommending adjustments (including makegoods) in coordination with the media buying team
  • Supporting monthly campaign actualization and reconciliation, including working with internal BI teams to correct data or naming issues
  • Assisting with billing accuracy, including invoice tracking and submission
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