Digital Marketing Strategist

AAA • Costa Mesa, CA

1d • $99,500 - $132,900

About The Position

The Digital Marketing Strategist leads and coordinates integrated digital marketing initiatives for Insurance Marketing, supporting performance and brand objectives across Auto, Home, and Life Insurance. The role focuses on strategic testing, user experience, and advertising operations and technology, connecting marketing, creative, media, analytics, technology, and agency partners to take initiatives from strategy through execution.

The successful candidate is a proactive self-starter who takes ownership, manages projects from beginning to end, and adapts effectively in a rapidly changing environment. The role leads cross-functional digital initiatives, manages project plans and workflows in Monday.com, monitors performance, and turns results into actionable recommendations.

The starting pay range is $99,500 to $132,900. Full-time employees are eligible to participate in an incentive program based on organizational, team, and personal performance. Auto Club Enterprises is the largest club within the national AAA federation, with nearly 17,000 employees in 24 states serving more than 18 million members.

Requirements

• Bachelor’s degree in marketing, business, communications, digital media, or a related field.
• At least 3 years of experience in digital marketing, strategic testing, UX, web, paid media, ad operations, marketing technology, or campaign management.
• Experience developing or supporting A/B and multivariate testing programs.
• Experience coordinating integrated campaigns and cross-functional projects.
• Working knowledge of digital customer journeys, website optimization, paid media, campaign tracking, and performance measurement.
• Experience with Monday.com or a similar work management platform.
• Strong organizational, communication, analytical, and problem-solving skills.
• Proactive self-starter who can take ownership and manage projects from concept through completion.
• Ability to manage competing priorities, navigate ambiguity, and adjust quickly in a rapidly changing environment.

Responsibilities

• Develop and manage a strategic testing roadmap aligned with marketing and business priorities.
• Identify A/B and multivariate testing opportunities across digital campaigns, audiences, creative, landing pages, and customer journeys.
• Partner with marketing, creative, media, analytics, and technology teams to define test objectives, hypotheses, success metrics, and implementation requirements.
• Coordinate tests from concept and setup through launch, analysis, and recommendations.
• Translate test results into actionable insights for future campaigns and digital experiences, and maintain visibility into testing priorities, results, learnings, and next steps.
• Evaluate digital customer journeys, landing pages, forms, and online experiences to improve usability, engagement, and conversion.
• Identify customer pain points and opportunities to strengthen the end-to-end digital experience.
• Coordinate web and UX initiatives, including requirements, content updates, testing, quality assurance, and launch readiness.
• Partner with creative, analytics, product, and technology teams to translate business and customer needs into digital solutions.
• Ensure digital experiences align with campaign objectives, brand standards, and measurement requirements.
• Coordinate paid media execution across search, social, programmatic, display, and video.
• Manage ad operations, including campaign setup, trafficking, tracking, creative delivery, quality assurance, and launch readiness.
• Align audiences, creative, budgets, timelines, landing pages, and measurement with internal teams and agencies.
• Support implementation and validation of pixels, tags, URLs, and conversion tracking.
• Troubleshoot campaign delivery, tracking, creative, and landing-page issues.
• Support new digital marketing tools, vendors, integrations, pilots, and technology capabilities.
• Identify opportunities to improve campaign workflows, operational processes, and marketing technology utilization.
• Lead cross-functional digital initiatives by defining requirements, establishing ownership, coordinating stakeholders, and resolving roadblocks.
• Manage project plans, workflows, deliverables, dependencies, and status updates in Monday.com.
• Establish repeatable processes and documentation that improve visibility, accountability, and execution.
• Monitor campaign and digital performance and translate results into actionable recommendations.
• Manage multiple priorities while maintaining momentum as business needs evolve.

Benefits

• Medical, dental, and vision coverage.
• 401(k) savings plan with company match and pension.
• Tuition assistance.
• Floating holidays and PTO for community volunteer programs.
• Paid parental leave.
• Wellness programs.
• Employee discounts on membership, insurance, travel, entertainment, services, and more.
• Incentive program eligibility for full-time positions based on organizational, team, and personal performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level