Staff, Digital Marketing Strategist

Justworks•New York, NY

4d•$147,000 - $190,000•Hybrid

About The Position

Justworks is seeking a Staff, Digital Marketing Strategist to own brand media campaign strategy and create cohesive, audience-first media experiences across the full buyer journey. The role serves as the internal expert and decision-maker for media, translating company priorities into integrated campaigns and leading agency partnerships on strategy, planning, and budgets across paid channels, including programmatic, social, CTV, OOH, and podcasts. The strategist will lead integrated brand campaigns and major campaign moments that connect media with events, community, PR, communications, field marketing, and creative. The role also develops audience targeting and messaging alignment, ensures creative and media strategies work together, and builds measurement and optimization approaches that connect brand reach and engagement to business impact. Success requires deep media expertise, agency and budget management experience, and the ability to align cross-functional teams around campaign outcomes.

Requirements

At least 7 years of experience in integrated media planning, brand media strategy, or full-funnel paid media leadership in B2B SaaS or high-growth environments.
Proven ownership of integrated media campaigns with measurable impact on brand awareness, consideration, and acquisition, balancing brand-building and performance metrics across multiple channels.
Deep expertise in paid media channels, including programmatic, social, CTV, OOH, podcasts, and emerging digital channels, with an understanding of cohesive cross-channel campaign development.
Experience managing strategic budgets, making media-mix decisions, negotiating with agencies and media partners, and optimizing channel spend to drive ROI.
Experience managing external creative and media agencies, setting briefs, providing strategic direction, and holding partners accountable for business outcomes.
Proven cross-functional leadership, including aligning teams with competing priorities, translating strategy into actionable plans, and building buy-in across Marketing, Brand, Creative, and Demand Gen.
Fluency in marketing analytics, campaign measurement, and experimentation; ability to turn performance data into strategic recommendations and assess channel effectiveness.
Ability to balance long-term brand strategy with hands-on execution, including campaign details, optimization, and timelines.

Responsibilities

Define and lead media strategy across awareness and brand-building channels, translating company, brand, and marketing priorities into cohesive strategies that support awareness, consideration, and business growth.
Partner with the media agency across OOH, podcast, CTV, programmatic, and other channels; own planning, budgeting, and execution of integrated brand campaigns.
Conceive and execute major integrated campaigns that bring together media, events, community, PR, communications, and field marketing; lead internal alignment and external coordination.
Develop and refine audience targeting with Product Marketing and Marketing Operations, evolving segmentation and targeting strategies and optimizing messaging across channels.
Align creative, messaging, audience strategy, and media execution across campaigns and touchpoints in partnership with Brand and Creative teams.
Build campaign measurement frameworks connecting brand reach, engagement, and media performance to broader business impact.
Establish a culture of testing, learning, and continuous optimization, using data to improve creative, targeting, channel mix, and campaign effectiveness.
Collaborate with Brand, Creative, Product Marketing, Demand Gen, Data, Communications, and Field Marketing to support go-to-market priorities and corporate narratives.
Advise as the expert voice on media capabilities, capacity, and strategic opportunities.