Digital Marketing Strategist - Programmatic

AAA • Costa Mesa, CA

18h

About The Position

The Digital Marketing Strategist is responsible for executing the enterprise programmatic strategy, aligning it with individual business-line strategies and enterprise solutions while advancing online transactions, digital marketing opportunities, and delivery-channel integration. The role is accountable for Internet-channel and digital-marketing performance metrics, including household penetration, lead generation, online sales, revenue, and member satisfaction.

Working with the Digital Marketing Manager and staff, Product Managers, internal departments, advertising agencies, and vendors, the Strategist develops and implements marketing plans to drive use of consumer websites and oversees day-to-day programmatic campaigns. The position recommends marketing programs, provides creative direction to optimization teams, participates in cross-functional projects, and communicates with senior and other key managers to champion ideas and report progress and results. It also supports the Internet Marketing Manager's planning, strategies, and concepts.

The role develops and optimizes programmatic campaigns and budgets, monitors campaign delivery and business metrics, identifies new audiences and media opportunities, and delivers campaign reporting and data-based recommendations. Occasional travel to off-site business meetings or conferences is required.

Requirements

• 4–6 years of hands-on, non-internship experience in programmatic media buying, campaign management, and optimization.
• Hands-on experience with at least one major demand-side platform (DSP).
• Experience activating and managing campaigns across CTV, OLV, Display, YouTube, and Audio.
• Excellent communication, interpersonal, and leadership skills.
• Experience with competitive analysis, brand-lift studies, and developing strategic plans.
• Ability to manage relationships with outside vendors and agencies.
• Self-starter who enjoys working in a fast-paced team environment.
• Time-management and prioritization skills.

Nice To Haves

• Bachelor's degree in Marketing preferred.
• Experience with DV360 and Amazon DSP preferred.

Responsibilities

• Develop and execute programmatic marketing strategy and programs, continually optimizing them for cost-efficiency and online-channel profitability.
• Establish department policies and procedures that support short- and long-term corporate goals and member-relations standards.
• Oversee budget development and monitoring, construct marketing budgets, and make decisions about expense allocation in support of business strategy.
• Meet or exceed programmatic business goals and goals for website household penetration, reaching new member segments and promoting new products and improvements to online content and functionality.
• Use web statistics to optimize website content and functionality.
• Monitor campaign delivery and optimize media against campaign goals and member value.
• Increase visits to online content and transactional capabilities, and increase web sales for travel, insurance, and membership.
• Ensure the success of new programmatic tests and ongoing campaign performance.
• Identify new audiences, media, and testing opportunities within the programmatic ecosystem that support business goals and improve campaign performance.
• Ensure programmatic campaigns align with enterprise goals and business plans.
• Track Internet-channel metrics including household penetration, lead generation, online sales, revenue, and member satisfaction.
• Compile and deliver programmatic campaign reporting and make recommendations based on metric analysis.
• Manage programmatic performance metrics, including CPM, CPL, CPA, conversion rates, and ROI.
• Gather website initiative best practices from AAA clubs and the AAA National office.
• Work with internal teams, outside agencies, and vendors; participate in cross-functional project teams and communicate program progress and results to management.
• Support the Internet Marketing Manager's planning, strategies, and concepts; defer decisions to the Manager when appropriate.
• Perform other duties and responsibilities as assigned or required.

Benefits

• Medical, dental, and vision health coverage.
• 401(k) savings plan with company match and pension.
• Tuition assistance.
• Floating holidays and PTO for community volunteer programs.
• Paid parental leave.
• Wellness programs.
• Employee discounts on membership, insurance, travel, entertainment, services, and more.
• Incentive program eligibility for full-time positions, based on organization, team, and personal performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level