Digital Marketing Strategist

Paychex•Salt Lake City, UT

About The Position

Paychex is seeking a data-driven paid media professional to manage the day-to-day operation of its paid advertising program in partnership with a media agency. The role is the internal point person for an annual paid media investment of more than $10 million across Google, Meta, LinkedIn, StackAdapt, and other platforms. It holds the agency accountable for performance, develops reporting to identify what is working, and turns data into recommendations to reduce customer acquisition cost. This is an individual contributor role that reports directly to marketing leadership. The position manages paid search, paid social, and programmatic/display advertising; supports budget pacing and channel optimization; and builds dashboards and reporting using HubSpot, GA4, and platform-native tools. It also contributes to planning, audits, new-channel tests, and measurement initiatives as the company brings its CDP and Google Meridian media mix model online. The role collaborates with sales, product marketing, and marketing operations to align paid media with company growth and CAC-reduction goals, while maintaining data integrity across ad platforms, CRM, and reporting tools. Paychex describes its total rewards as including more than 21 rewards, such as medical coverage, virtual wellness classes, tuition reimbursement, 401(k) with employer match, adoption assistance, financial assistance, paid time off, company holidays, culture days, work-life balance programs, training and development, and paid volunteer time. The posting states that benefits described apply to full-time employees and that benefits for other work arrangements may vary.

Requirements

3–5 years of hands-on experience in paid media or digital advertising, in-house or agency-side.
Direct platform experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
Strong data analysis skills and advanced Excel or Google Sheets skills.
Experience building or maintaining dashboards using HubSpot, GA4, Looker, Tableau, or similar tools.
Experience managing or directly contributing to annual paid media budgets of $5 million or more.
A track record of managing external agency or vendor relationships and holding them accountable to KPIs.
Familiarity with AI-assisted analytics or reporting tools used to improve marketing productivity.
Working knowledge of B2B or SMB SaaS acquisition funnels and metrics such as CAC, LTV, conversion rate, and ROAS.
Strong written and verbal communication skills, including the ability to explain data and recommendations to non-analytics stakeholders.
Highly organized and detail-oriented, with comfort working in a fast-paced, metrics-driven environment with shifting priorities.
Bachelor's degree in marketing, analytics, business, or a related field, or equivalent practical experience.

Nice To Haves

Programmatic or DSP experience, such as StackAdapt or a similar platform, is strongly preferred.
SQL experience is a plus.
A bachelor's degree in Business, Marketing, or another related field is preferred.

Responsibilities

Serve as the primary internal owner of the media agency relationship by briefing the agency, reviewing plans, and holding it accountable for results across paid search, paid social, and programmatic/display channels.
Manage and help optimize an annual paid media budget of more than $10 million in collaboration with the agency, including pacing, channel mix, and return on ad spend.
Build and maintain performance dashboards and reporting using HubSpot, GA4, and platform-native tools to track customer acquisition cost, channel efficiency, funnel conversion, and budget pacing against goals.
Analyze campaign- and channel-level data to identify optimization opportunities and risks, including creative fatigue, measurement inflation, broken tracking or conversion feeds, and budget concentration, and provide clear recommendations.
Partner with the agency on quarterly and annual planning, audits, and new-channel tests, and help establish measurement as the CDP and Google Meridian media mix model come online.
Monitor platform updates, betas, and best practices across managed channels and identify opportunities to test and scale.
Collaborate with sales, product marketing, and marketing operations to align paid media strategy with company-wide customer acquisition cost reduction and growth targets.
Maintain data integrity across ad platforms, CRM, and reporting tools, and flag and resolve tracking or attribution gaps.