Digital Marketing Strategist

Cardinal Group Career•Denver, CO

13h

About The Position

Agency FIFTY3 is hiring a Digital Marketing Strategist to support digital marketing for its real estate industry clients. The role manages community websites, digital marketing performance, Internet Listing Services (ILS), and analytics tracking, while coordinating with vendors, agencies, Portfolio Sales & Marketing, and clients. The strategist will also help activate new properties, recommend optimizations and budgets, and contribute to processes and reporting that support scalable marketing operations. Agency FIFTY3 is headquartered in Denver, Colorado, and offers the flexibility to work remotely across the United States. The company describes itself as a growing, collaborative team committed to innovation, employee growth and development, recognition, and a diverse, equitable, and inclusive workplace. For work performed in Colorado, the salary range is $78,000–$83,000, with bonus potential. The position is eligible to participate in the company benefits plan, which includes health, vision, and dental benefits.

Requirements

Four to six years of experience in a digital marketing role.
Intermediate to advanced working knowledge of AI tools, including Gemini.
Hands-on experience managing and updating websites through WordPress.
Solid understanding of digital advertising principles and ability to interpret performance reports and communicate a compelling data-based story.
Proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Strong organizational skills and ability to manage multiple campaigns and projects across a large portfolio.
Excellent communication skills, including the ability to translate technical marketing data into clear, actionable business insights.
Understanding of and compliance with all Fair Housing Laws and standards.
Ability to embody Cardinal Culture and Cardinal Core Values every day.

Nice To Haves

Experience in multifamily, real estate, or a high-volume B2C industry.

Responsibilities

Update community websites through WordPress, including specials, site content, and photos, and assist with troubleshooting.
Understand how websites display property management system (PMS) data through APIs and apply standards and best practices for portfolio setups.
Collaborate with agencies on SEO and paid media strategy performance; interpret monthly reports and communicate performance and recommended optimizations to Portfolio Sales & Marketing or clients.
Manage Internet Listing Services (ILS) platforms, ensuring compelling content and accurate tracking across major third-party listing sites; interpret monthly reports and communicate performance and recommended optimizations.
Maintain the integrity of Google Analytics 4 (GA4) setup and Google Tag Manager (GTM) implementations, including accurate tracking, goal setup, and data collection.
Manage key relationships and day-to-day communication with digital marketing vendors, including ILS vendors.
Own setup and activation of new properties by coordinating contract agreements and internal approvals and working with vendors on timely, accurate community configuration and launch.
Potentially support Google Business Profile (GBP) and Yext, create scalable processes, ensure digital marketing data and KPIs suitable for the business intelligence tool are on its roadmap, recommend digital marketing budgets for new deals, and keep the Leasing & Marketing team informed about digital marketing trends.